Ludo King Apk
Montez Savoie
Ludo King is a free-to-play mobile game application developed by Gametion Technologies Pvt Ltd, a game studio based in Navi Mumbai, India.[1][2][3] Gametion is owned by Vikash Jaiswal.[1][2][3][4] The game is developed on the Unity game engine[5] and is available on Android, iOS, Kindle, Windows Phone and Microsoft Windows platforms. The game is a modernization of the board game Ludo, which is based on the ancient Indian game of Pachisi.[6]
Ludo King was released on February 20, 2016, on the Apple App Store, and since then it has consistently ranked No. 1 in the Top Free Games Section of both the Apple App Store and the Google Play Store.[3][4][7][8][9] It is the first Indian gaming app to cross 1 billion downloads.[10][11][12][13] Ludo King is played in 30 countries and available in 15 languages.[14]
Ludo King has four modes: vs Computer, Local Mode (i.e. pass and play), Online Multiplayer (play with other players around the world) and Private Multiplayer (play with friends in private rooms).[15][16][17] In the vs Computer mode, the player can play offline against the computer AI; in Local Mode, multiple players can play together offline; in Online Multiplayer, users can play with other players online but have no choice over who their players are; and in Private Multiplayer, a user can play with multiple players online and can choose the other players. Here, the players can choose to play with their Facebook friends on the online mode, and can play with up to 6 players in the local multiplayer mode.[18][19][20]
In January 2021, Ludo King launched a 6 player online multiplayer mode and Quick Mode.[26][27][28][29][30][31][24][32][33][34] Ludo King also has released a five and six-player online feature.[33][34]
Ludo King also utilizes Amazon Web Services (AWS), and Flentas Technologies, an AWS Partner Network Partner, to "build an internal multiplayer backend system to manage its increasing user traffic more efficiently and in a cost-effective manner."[37]
According to POKKT, a mobile video advertising platform in India, Ludo King is one of the most popular games in India.[40][41] The game has a DAU (Daily Active Users) of 10 million and 70 million monthly users.[1][3][40][41][42] Since May 2017, Ludo King has topped the Google Play download charts.[3] By September 2017, the game had been downloaded 120 million times,[2] about 70% of which, i.e. around 100 million, are in India, followed by Indonesia, Pakistan, Nepal, Saudi Arabia, and Brazil.[4]
According to the India Times website, "[Ludo King] attracted a new demographic of players (45 years and older) that had been relatively lower in India and turned gaming into mainstream entertainment and a social media alternative."[46] This is primarily because Ludo King is available in local languages like Hindi, Gujarati, Marathi, etc., thus attempting to target a large local audience.[46]
Since Ludo King's launch on February 20, 2016, by May 2017, the game had been downloaded 50 million times on Android phones.[1][3][4][49] The game is played "mostly by 18-35-year-olds but also retirees. And on average, a player spends 15-16 minutes a day on the game."[1][15] In 2016, Ludo King recorded four million installs and went up to 57 million in 2017, crossing 118 million in 2018.[18][20]
Ludo King has gained significant popularity owing to its "local multiplayer aspect," which allows up to six individuals to engage in gameplay on a single device, with each player possessing their own dice. Notably, the game has managed to reach and resonate with lower socio-economic strata, who had previously shown little interest in digital gaming.[49]
Casual and hyper-casual games, like Ludo King, are "light on the gamer's system and have simple mechanics. They can be learnt through a short tutorial, or none, even by beginners. Also, quick progress gives a rapid sense of achievement, encouraging the gamer to jump from level to level."[15]
By January 2020, Ludo King has been downloaded 300 million times, with 6 million daily active users and 75 million playing a month.[53] Users spend about 45 minutes on average playing Ludo King.[53]
Ludo King saw a 50-75% boost[54] in audience during India's COVID-19 Lockdown, reaching the Top 5 Downloaded Apps in India between 25 March and 10 April 2020, with 9.5 million downloads.[55] Ludo King's daily download figures changed from 150,000 in early February to over 450,000 in India by April 13, 2020.[56] It saw a 142% jump in downloads between February and April 2020.[10][11][13] In April alone, the game garnered 26 million downloads.[57]
According to an AppsFlyer report, Ludo King saw a 100% surge in gaming during the Lockdown.[58] The daily average time spent on the game increased from 32 minutes to 49 minutes.[59][25] News18 reported that Ludo King had a "five-fold increase in traffic during the lockdown. It has more than 330 million downloads, with about 50 million daily active users."[60][12][43] In May 2020, it was the sixth most downloaded game worldwide and its revenue was about $922,000 worldwide.[10][11][13] In the beginning of May 2020, Ludo King had 251 million daily active users; the number averaged 40 to 45 million by June 2020.[25] Gametion had to increase the server base from 8 to 200 servers to keep up with demand.[61][12][62]
According to Sensor Tower, Ludo King saw 48.3 million downloads between April and June 2020, beating other popular games like PUBG Mobile, which ranked 3rd with 30.8 million downloads.[62][63][64] According to Craig Chapple, Mobile Insights Strategist, Sensor Tower, "In February, the title generated 10.8 million downloads, while in April it accumulated 26 million downloads, an increase of 140.7%."[62] Ludo King was one of the top 5 most-installed mobile games worldwide.[65]
Ludo King originally had 80%-20% proportion for Advertising and In-App Purchase (IAP) revenues, which changed to 60%-40% for Advertising and IAP revenues, respectively by June 2020.[61] About 50% of the revenue comes from India and 50% from outside of India, countries such as Indonesia, Bangladesh, Saudi Arabia, UAE, Germany, the US and UK.[61] The app gets "maximum traffic between 2:00 and 4:00 p.m. during the day, and 8:00-11:00 p.m. in the evening".[12] 75% of the audience is from India.[66][61]
According to data by Sensor Tower, Ludo King registered 1.52 million downloads between September 2 and September 5, 2020, across iOS and Android app stores, making it the second most downloaded game during that time. This boost came after the Indian government announced the ban on 118 Chinese apps, including PUBG Mobile.[67][68] Ludo King was also the 7th most downloaded game on Google Play Store in August 2020.[69]
By the end of 2020, Ludo King had 32 million daily active users (DAUs), an increase from 15 million, while its monthly average users (MAUs) rose from 110 to 142 million.[14][71][33] Due to the increase in the number of downloads and user interest in the game, Gametion Technologies, the parent company of Ludo King has earned $20 million in revenue in 2020.[14][33]
According to App Annie, Ludo King was the most popular game in India in H1 2021 by downloads.[75] App Annie further listed Ludo King as the "top game in India in terms of overall downloads" for the whole of 2021.[76]
According to a Google Play Partnerships Vice-President Purnima Kochikar, "Ludo King has become one of the most-played games globally."[77] She further stated that, "Indian apps and games saw a 200% increase in active monthly users on Google Play compared to 2019."[78]
Take Ludo. A classic board game for up to four players, it can trace its direct ancestry to 6th-century India and is built from much older ideas. Players roll a die to move pieces from home along a track to a finish; the first to get all pieces there wins. You can't pass an opponent on the track, but if you land on them they go back to the start. That's it. Simple. But the way it brings players together has been enough to make Ludo the national game of the subcontinent.
Now Ludo is king of the phones, in the shape of Gametion's Ludo King app. A faithful yet stylish rendition of the board game, it retains the game's simplicity and social interaction, but at an epic scale. It topped the charts for Google Play downloads in India and reached the top ten internationally, with tens of millions of players chalking up a quarter of a billion minutes of playing time a day. At one point, numbers quadrupled overnight. Yet all this was managed by a tiny team of developers who'd built their platform on MongoDB Atlas, the global cloud database service.
Ludo King's authentic board game emulation quickly tapped into the Indian psyche. "We had strong takeup right from 2016, when we launched the first version," says Gametion founder and CEO Vikash Jaiswal. "A million downloads in the first 25 days, and up to a million minutes of play a day by the start of 2020. We were doing very well already. Then came the lockdown and we went through the roof."
Gametion was the quintessential small gaming startup. In 2015, it had a couple of developers out of a staff of four or five, and they'd produced a suite of in-browser Flash games. The next move was obviously mobile. But at first, the company didn't move far from the idea of a simple gaming experience.
Jaiswal says: "There was no database component to the Flash games, no login or user ID. We launched Ludo King in 2016 as a single player game, and soon got the user feedback that they wanted multiplayer features. You need user accounts and user data for that."
Jaiswal's team was able to rely on MongoDB's flexible data model to continually expand the game's features, including more options for players and monetisation tactics. That's never stopped. In 2020, Gametion introduced two new in-game features: voice chat and egreetings to users.
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