Jonathan Vernon
unread,Jan 18, 2013, 8:01:24 AM1/18/13Sign in to reply to author
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I am familiar with the development of Personas through the OU and OU Business School. A thorough, comprehensive appraisal of real and fictional OU students courtesy of a communications and marketing initiative that I took part in at the OU in 2011/2012. I also know from industry experience in the creation of BAFTA, IVCA and Cannes award winning interactive learning that the most intimate understanding and empathy with 'the student' is crucial. The mistakes that are otherwise made beggar belief - such as developing sophisticated e-learning product for part-time midwifery students in Wolverhampton. Who ever thought that part-time students with English as their second language, no IT or computing or typing skills or exposure, let alone an interent connection needed e-learning, even mobile learning? Get real, respect and know your customers ... used advusedly - learners deserve to be treated like customers, if not to a flash gastro pub, then at least to the local, human, friendly 'greasy spoon'. Service comes from putting your custmers i.e.your learnsrs first. Presume nothing unless you can prove it with up to date, robust qualitative and quantitive research.