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Canadians love to be entertained. Whether tuning into our favourite TV show, watching a movie, listening to music or playing the trendiest video game, we are a nation that loves to see, watch and experience the latest and best on-demand home entertainment options.
In Canada, the number of households with streaming services is expected to grow over the next half-decade. In 2017, just over half (57%) of households used at least one on-demand streaming service. By 2023, just over 123% of households will use an on-demand streaming service, according to a DigitalTVResearch report.(2) This increase reflects not just the number of households choosing to subscribe to on-demand services but an increase in the number of subscription services in each Canadian household.
According to studies from Vividata, a Toronto-based not-for-profit industry organization, where more than 35,000 Canadians are surveyed on their cable and streaming use, Canadians are choosing streaming services over cable but not abandoning regular TV just yet.
Only Canadians with access to internet connections with high download speeds will get completely uninterrupted use of streaming services, such as Netflix, Crave and Amazon Prime. (Take the Finder: Internet Speed Test to find out.)
A year earlier, Netflix Canada released Always By My Maybe, another rom-com movie that was filmed in Vancouver, BC, was released to critical praise for its more realistic portrayal of Asian-American relationships.
In recent years, Amazon has been upping its game and featuring award-winning original content, which may be part of why it now captures approximately 25% of the market share in Canada.
Finally, the family-focused Disney brand also threw its hat into the ring when it launched Disney Plus in 2019. Since its launch, the on-demand streaming channel has converted many families into streaming households. Not only does Disney Plus feature all the familiar classics but the latest from smash-hit production companies like Pixar, Marvel Universe and the Star Wars franchise. Check out our Disney Plus guide.
Three streaming services are widely available across the globe: Netflix, Disney Plus and Amazon Prime. Based on results from the Finder: Most Popular Streaming Service report,(14) Netflix is still the most popular streaming service in Canada. Roughly 42% of the 1,192 Canadian respondents say they currently have access to a subscription to Netflix.
Many factors can influence actual internet connection speeds, ranging from the type of internet connection to the number of people trying to simultaneously use that connection to limits imposed by your internet service provider.
Streaming may be the great democratizer. According to data from Statista, those with the lowest household income make up the biggest share of video streaming subscribers in Canada. When broken out by income, the percentage of video streaming subscribers is:
Young Canadians between the ages of 25 to 34 are the most likely subscribers to video streaming services, according to Statista, followed by those between the ages of 35 to 44. Surprisingly, the youngest Canadian adults, those between 18 to 24 are less likely to subscribe to a streaming video game service than their older counterparts.
Take advantage of free trials to test out services. Taking the time to test out each service helps you decide what works for your household needs and cuts the creeping cost of online streaming services.
While niche streaming platforms are great for avid fans or enthusiasts, most Canadians will be happy with a service that offers a good variety. For instance, Netflix offers an expansive selection of movies, TV shows.
The results of the Finder: Consumer Sentiment Survey Q2 were collected through an online Pollfish survey conducted between April 27 and April 29, 2023. In the survey, 1,011 Canadians from across the country were asked questions about their level of financial security and plans to adjust budgets and spending. The estimated margin of error for the survey is +/- 3%, 19 out of 20 times.
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Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages.[6]
Launched on January 16, 2007, nearly a decade after Netflix, Inc. began its pioneering DVD-by-mail movie rental service, Netflix is the most-subscribed video on demand streaming media services, with over 277.7 million paid memberships in more than 190 countries as of July 2024.[5][7] By 2022, "Netflix Original" productions accounted for half of its library in the United States and the namesake company had ventured into other categories, such as video game publishing of mobile games through its flagship service. As of October 2023, Netflix is the 23rd most-visited website in the world, with 23.66% of its traffic coming from the United States, followed by the United Kingdom at 5.84% and Brazil at 5.64%.[8][9]
Initially, Netflix offered a per-rental model for each DVD but introduced a monthly subscription concept in September 1999.[20] The per-rental model was dropped by early 2000, allowing the company to focus on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per-title rental fees.[21] In September 2000, during the dot-com bubble, while Netflix was suffering losses, Hastings and Randolph offered to sell the company to Blockbuster for $50 million. John Antioco, CEO of Blockbuster, thought the offer was a joke and declined, saying, "The dot-com hysteria is completely overblown."[22][23] While Netflix experienced fast growth in early 2001, the continued effects of the dot-com bubble collapse and the September 11 attacks caused the company to hold off plans for its initial public offering (IPO) and to lay off one-third of its 120 employees.[24]
DVD players were a popular gift for holiday sales in late 2001, and demand for DVD subscription services were "growing like crazy", according to chief talent officer Patty McCord.[25] The company went public on May 23, 2002, selling 5.5 million shares of common stock at US$15.00 per share.[26] In 2003, Netflix was issued a patent by the U.S. Patent & Trademark Office to cover its subscription rental service and several extensions.[27] Netflix posted its first profit in 2003, earning $6.5 million on revenues of $272 million; by 2004, profit had increased to $49 million on over $500 million in revenues.[28] In 2005, 35,000 different films were available, and Netflix shipped 1 million DVDs out every day.[29]
In 2004, Blockbuster introduced a DVD rental service, which not only allowed users to check out titles through online sites but allowed for them to return them at brick and-mortar stores.[30] By 2006, Blockbuster's service reached two million users, and while trailing Netflix's subscriber count, was drawing business away from Netflix. Netflix lowered fees in 2007.[28] While it was an urban legend that Netflix ultimately "killed" Blockbuster in the DVD rental market, Blockbuster's debt load and internal disagreements hurt the company.[30]
On April 4, 2006, Netflix filed a patent infringement lawsuit in which it demanded a jury trial in the United States District Court for the Northern District of California, alleging that Blockbuster's online DVD rental subscription program violated two patents held by Netflix. The first cause of action alleged Blockbuster's infringement of copying the "dynamic queue" of DVDs available for each customer, Netflix's method of using the ranked preferences in the queue to send DVDs to subscribers, and Netflix's method permitting the queue to be updated and reordered.[31] The second cause of action alleged infringement of the subscription rental service as well as Netflix's methods of communication and delivery.[32] The companies settled their dispute on June 25, 2007; terms were not disclosed.[33][34][35][36]
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