Closed captions are a textual representation of the audio within a media file. They make video accessible to deaf and hard of hearing by providing a time-to-text track as a supplement to, or as a substitute for, the audio.
While the text within a closed caption file is comprised predominantly of speech, captions also include non-speech elements like speaker IDs and sound effects that are critical to understanding the plot of the video.
Unlike captions, subtitles do not include the non-speech elements of the audio (like sounds or speaker identifications). Subtitles are also not considered an appropriate accommodation for deaf and hard of hearing viewers.
The easiest way to create open captions is to hire a professional captioning company that offers open caption encoding. Open caption encoding can be tricky to do yourself. It can be time-consuming and often requires expensive video software.
Closed caption quality matters because closed captions are meant to be an equivalent alternative to video for individuals with hearing loss. When closed captions are inaccurate, they are inaccessible.
Studies have shown that even a 95% accuracy rate is sometimes insufficient to accurately convey complex material. For a typical sentence length of 8 words, a 95% word accuracy rate means there will be an error, on average, every 2.5 sentences.
Knowing how a captioning vendor measures its accuracy rate is important. For example, with some closed captioning vendors, punctuation errors are subjective; even though an em dash, period, or comma could make all the difference to the meaning of a sentence.
With accuracy, the FCC states that closed captions must match the spoken words in the audio to the fullest extent. This includes preserving any slang or accents in the content and adding non-speech elements. For live captioning, some leniency does apply.
WCAG 2.0 has three levels of compliance: Level A, AA, and AAA. Level A is the easiest to complete, while level AAA is the hardest. Most web accessibility laws require compliance with Level A and/or AA.
Lastly, an integration or an API workflow is a way to automate the process of adding closed captions. Essentially, you are creating a link between your captioning vendor and video player to allow your captioning vendor to automatically post your captions back to the original video file.
Did you know more than 500 million hours of videos are watched on YouTube each day? YouTube is pretty much the king of video content on the internet. In fact, every 60 seconds, 72 hours of video are uploaded to the platform.
Always be careful with YouTube closed captioning and be sure to edit the final closed caption file before publishing. If you upload poor-quality captions, Google will flag your content as spam and penalize you in search results.
Adding technology into the mixture can cut your time by more than half. On average a trained transcriptionist can take four to five hours to transcribe one hour of audio or video content from scratch. For an untrained novice, this can take much longer.
41% of videos are incomprehensible without sound or closed captions. This means that if you are not closed captioning your videos, viewers are most likely scrolling past your videos without playing them.
There are four important steps in a closed captioning workflow: transcribing the video, synchronizing the text, controlling quality, and managing the overall process. All these steps impact the final cost of your closed captions.
The first step in closed captioning is to transcribe the video. This is often the most time-consuming part. A trained transcriptionist will take four to five hours to transcribe one hour of normal audio or video content.
As an untrained transcriptionist, a student or intern can take five hours or more to transcribe a one hour file. If this student is paid $15 per hour, this means it will cost $75 to transcribe a one-hour-long file.
A good quality check should take longer than the duration of the actual file. So for an hour and a half of quality check the total in-house cost of closed captioning rises to $112.50 per hour of content.
While in many cases the price you pay is low, the consequences of using a low-quality file are pricey. For instance, you have to QA the file yourself, which takes up time away from other tasks. There are also additional costs if you resubmit a file, or order a certain closed caption format.
Different vendors have different processes for closed captioning. The process will directly correlate to the price. Although it can be enticing to go for the cheaper option, the quality of the closed captions you get back might not be worth it.
A good closed captioning vendor will have a clear workflow. They will offer different methods to upload videos, they will let you know when closed captions are ready, and they will store your closed caption files for you.
Instead of not closed captioning at all, try prioritizing your popular videos for closed captioning. Caption videos that have the most views, shares, or engagement; caption videos that are in more prominent places, like on your homepage; and caption videos requested by viewers.
Quicker turnaround options can make closed captioning costs add up. Sometimes, you may need a closed caption file within 2-hours or by the next day, but if you can avoid having a rushed turnaround time, you can actually save a ton of money.
Getting buy-in for closed captioning takes work. In a study we conducted on the state of captioning, we uncovered that the true decision-makers for funding closed captioning are often unaware they are required to caption.
Exemptions are applied to organizations where the implementation of these requirements would cause undue hardship. However, organizations are still required to provide an alternative method for communicating the information to individuals with disabilities.
Local government, state government, private colleges, and public colleges note in Title II of the ADA. Title II of the ADA has also been applied to private entities. Under the Title, employee training videos must also comply with the ADA.
Streaming sites like Netflix, Hulu, and Amazon, must caption all content that was previously aired on television. Note: Under the ADA, streaming sites must also caption original content, even if it never appeared on television.
In addition, these institutions must be mindful of other accessibility laws that apply to them. Private and public colleges, state governments, municipalities, and K-12 must also adhere to the Rehabilitation Act and the ADA.
Video content is everything right now, which is why making it accessible should be your top priority. Adding closed captions not only provides greater access to people who are deaf and hard-of-hearing, but it also creates a better user experience for all viewers.
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There is no more contentious issue around writing fiction than whether an author should outline their novel or not. Planners - those who outline - insist that it's the only way to write, whereas pantsers - those who write "on the seat of their pants" - claim that their way is best.
In How to Write a Mystery, A Handbook from Mystery Writers of America, edited by Lee Child and Laurie R. King, two authors discuss outlining. Jeffrey Deaver, author of dozens of mysteries, including the Lincoln Rhyme series, contributed a chapter entitled Always Outline! Lee Child, author of the Jack Reacher series, contributed one entitled Never Outline!. The subtitle of Deaver's chapter is "The why and how of planning it out first," and Child's is "The argument for spontaneity."
Those subtitles give a good idea of why you'd want to outline or not. Some writers want to figure out all the elements of their plot before they write, and others want to write more organically, allowing their subconscious to create the story as they go on.
John Irving's approach is a sort of hybrid. He doesn't plan, but he writes his last sentence first. "By the time I was writing The Cider House Rules, I thought, well, you seem to work best when you begin with the last sentence, and once I know like a piece of music, what it sounds like at the end, where I'm going, I make a kind of roadmap in reverse back to where I think the story should begin. So far, that last sentence is never changed. I see that ending and I write toward it."
First, he compares novels to other objects, such as cars or airplanes, and says that these aren't made without planning. You can disagree with this, but he claims that an outline is "an author's manufacturing blueprint."
Second, crime novels, says Deaver, "are about structure as much as fine prose. I'd even say structure is more important." It's true that certain genres depend more on structure, and there are types of fiction that can be a lot freer. But you could also argue that romance novels and fantasy novels depend on structure as well.
His third reason is about the process of writing a novel. Many writers start novels and don't finish them; they have a great first chapter, write 100 pages, then the story starts to flag. With an outline, it makes it easier to get though the process because you know where you are going.
Lee Child argues "in favor of spontaneity. And against overthinking, and overplanning, and certainly against making lists." He points out that it is less the plot that attracts readers, but "A strong and confident voice ... telling the tale with aplomb and authority. Through characters who for no obvious reason seem more real than made-up. Whose plight could be yours."
For Child, plots are wonderful, but it's characters that we remember, that resonate with us. "Without them, the plot won't even happen." A novel is based around character, voice, and plot, and, of the three, only plot can be planned. "Ditch the plan," he writers, "Ditch the plot. Just start writing."
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