All of you probably received the August 4 email from Toastmasters
International ("TMI") announcing
that, beginning October 1, the dues all Toastmasters clubs have to pay TMI will be increased from $54.00 to $72.00 a
year. This is a 33% bump (okay, 33-1/3% for those of you who are good at
math), which is a significant increase any way you look at it.
As I continued to read the email, I was struck by what I thought
were wholly unpersuasive justifications for the increase (i.e., "member
needs are greater than ever," membership has increased 55% since
1995, and "Toastmasters has passed the economy of scale established a
decade ago; its support services must expand in order to better serve the
ever-expanding membership base"). However increasing membership has
meant that TMI's revenue has been increasing
even at the old dues level, and economies of scale normally mean that things
get cheaper per unit (here per member) as the number of units increases.
As Treasurer of your club, I have also seen how virtually all of the TMI functions that used to involve sending paper
forms to TMI (such as enrolling new members)
are now handed online. Indeed, I would
be amazed if TMI's per-member administrative
costs have not declined since 2005 -- the last time dues were raised.
But as a loyal Toastmaster for over 20 years I wanted to give TMI the benefit of the doubt, so I decided to take a
look at the annual financial reports that TMI
helpfully posts on its website (here is the link in case you want to check them
out yourself:
http://www.toastmasters.org/Members/MembersFunctionalCategories/AboutTI/Annual-Financial-Reports.aspx).
I expected to see an indication that TMI was
under some sort of cost pressure and needed additional revenues if it was going
to be able to function in the future as it has in the past. However that
is not what I found.
TMI's 2010 Financial Report
shows that for the year ended Dec. 31, 2010, TMI
had total net revenue of $23.9 million (dues account for about 67% of that) and
total expenses of $20.5 million (I am rounding here). That resulted in
what is called an "increase in unrestricted net assets" of $3,462,229
(you can fairly think of that a non-profit organization's version of
profit). Indeed, looking at the balance sheet shows that TMI's total unrestricted net assets (this is
essentially equivalent to stockholder's equity for a corporation) stood at
$32.4 million at 12/31/10. In more meaningful terms, those unrestricted
net assets exist in the form of $10.7 million of cash and $20.6 million of
marketable securities (together with some inventory, prepaid expenses and fixed
assets) offset by liabilities of only $4.5 million. Putting all of that
together shows that TMI could continue to
function for the better part of a year without any revenue at all!
Nor does it appear that 2010 was an aberration. The 2009
Financial Report shows an "increase in unrestricted net assets" for
that year of $4,211,951. So here we have an organization where revenues
have exceeded expenses by a comfortable margin for the last two years.
Indeed, based on these numbers, it would appear that TMI
could even REDUCE dues and still break even.
I certainly am not advocating that TMI
reduce member dues since I want it to continue to be financially healthy and to
have a reasonable degree of operational flexibility. Like all
organizations, TMI also needs a financial
reserve to cushion it from unanticipated revenue shortfalls and cost
increases. However it seems to me that TMI
already has an entirely adequate financial reserve.
There is a hint in the TMI email
that the revenues from the dues increase will be used to provide additional
services. Specifically, the email says "The increased funding will
be used to enhance member support and services, and enable the implementation
of the five-year strategic plan that was developed by the Board of Directors in
2010." I have reviewed the Strategic Plan (here is the link:
http://www.toastmasters.org/strat_plan), and it is fine as these things
go. But it is devoid of any specifics about how funds are to be spent or
what new services TMI will provide to its
members.
My guess is that most organizations would prefer to have more
money to spend, and probably most of those organizations believe that they
could spend additional money effectively if they had it. However when an
organization like TMI exists almost entirely
on dues paid by its members, I believe it has an affirmative duty to clearly
explain to its members why any dues increase it wants to impose on them is justified
by increased costs or by additional benefits it will provide. Sadly in
this case it seems to me that TMI has wholly
failed to provide any reasonable justification for the increased dues it wants
us to pay.
My second basic problem is the manner in which TMI has announced the increase.
Our club, I suspect like most Toastmaster's clubs, collects dues
from its members quarterly in advance. TMI
also requires that its dues be paid in advance (in two installments -- one
installment on October 1 and the other on April 1). What this means is
that our club sets aside some of the quarterly dues it collects over two
quarters so it will have the necessary funds to pay TMI
its dues on October 1 and then again on April 1. Because TMI announced this increase with only seven weeks
until the additional dues are payable, our club would have been forced to make
a special dues assessment if it did not have a sufficient surplus in its
treasury to cover the increase -- which fortunately it has. However other
clubs may not be so lucky. (Let me also note at this point that, while I
have not yet discussed the matter with the other officers of our club, speaking
personally I believe our club will be forced to increase its own dues by the
amount of the TMI dues increase.)
I recall that in 2005, the last time TMI
dues were increased, there was substantial advance notice of the
increase. In part advance notice was built into the process because back
then dues could only be increased by the affirmative vote of the
membership. Indeed, I remember discussions at one or more club meetings
about whether or not a dues increase was warranted. However in 2007 the
membership agreed (I assume at the TMI annual
convention where most clubs are represented by a district or area official) to
give the authority to modify dues to TMI's
Board of Directors acting without membership approval. (Although a
separate issue, given the way the Board of Directors has used that authority in
this instance, I think a fair case can be made that the membership should
consider amending the by-laws to reinstate membership approval for dues
increases.)
Putting all of these things together, I am left with the
impression of an organization that is proceeding in what I can best describe as
a high-handed and insensitive manner.
I am disappointed by what I see here, but I also want to give TMI an opportunity to reconsider its actions.
However that will not happen unless Toastmasters who share my disappointment
communicate their views to TMI's
leadership. TMI has helpfully set up an
email address where members can address questions and make comments about the
dues increase. That address is at the bottom of the email announcing the
increase and is: duesin...@toastmasters.org.
I am sending an email to that address explaining the basis for my
opposition to the announced dues increase and asking TMI's
Board of Directors to roll back the increase. If you agree with the
points I have tried to make in this email, I ask that you do the same. A
few hundred emails will not make any difference, but emails from thousands of
Toastmasters might.
There is also a reason for haste. The TMI annual convention will be held in Las Vegas from August 17 through August 20.
Undoubtedly there will be a Board of Directors meeting at some point during
that convention and I'm not sure how frequently the Board otherwise
meets. My sense is that if opposition to this dues increase is going to
have any effect, that opposition should be expressed before the convention gets
under way. That gives all of us only about a week to act.
I know some of you are also members of other clubs. If you
wish to do so, please feel free to share this email with other clubs and with
other Toastmasters.
Thanks for reading through all of this and best wishes,
John Hockenberry