Re: Office Hours

[Ward Hills @ Albion]

Manuel,

    Thanks for that and please do join us on Fridays; would love to
hear how Cablebotics is going.

    I agree with the price advice.  Both for the reason  you give but
also lowering the price gives the impression that even you don't think
it is worth the price. A discount can be given on the grounds that it is
a reward for moving fast or to address the risk premium in a new product
with out damaging the fundamental value proposition of the product.

    Looking forward to catching up soon.

    Best,

    Ward

On 28/06/2022 22:44, Manuel Hirche wrote:
> Hi Ward,
>
> I hope this email finds you well. It's been a while since I've been to
> office hours. Unfortunately my schedule is keeping me from joining in
> at the moment, but I would like to keep in touch.
>
> I saw your post earlier about the next discussion and would like to
> give you a small but practical tip:
>
> The topic of early adopters came up in two startup talks by Stihl
> (known for their chainsaws) and Vector Informatik (big in the
> automotive industry). Both made it clear that you should never start
> with a low price for your product, no matter what stage it is at.
> Start with a higher price and give percentages to your early adopters.
> Their reasoning is that you can always deduct percentages on a later
> deal, but raising the price is almost impossible.
>
> I hope this is useful.
>
> Greetings from southern Germany,
> Manuel
>
> PS: We are still working on Cablebotics, but have pivoted a bit. I'll
> give an update when I make it back to office hours.