And, by the way, when the installer came to our home, who had been recommended by a friend who builds cabinets, he just happened to be a young man, who had 3 very small children and whose wife had just begun to homeschool--who needed some advice and encouragement and support group.
Reports on research which uses secondary information and anextensive telephone survey to consider whether existing approaches tosegmenting installers (garages) reflect current customer needs andbuying patterns. Examines alternative ways of segmenting the market,along with ramifications for applying segmentation in industrialmarkets. Manufacturers of car parts are concerned that customer needsare satisfactorily met through the variety of UK installer types. Inthis, as in other industries, market segmentation is seen as importantto ensure that customers receive an appropriate mix of product andservice benefits.
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