how to build a COC..
Christopher Wahmhoff
Every community needs to develop its own list of press contacts to
send releases. Many places can purchase a list by going here:
But it is not a big task to compile your own list.
Simply contact:
1. Every local TV station that broadcasts in your area, call them on
the phone and ask them for the newsroom. (Online information is often
sketchy and unreliable.)
Then ask the newsroom for their assignment desk AND weekend
assignment desk persons’ name, email, FAX and phone number.
2. Every local radio station that carries news, and again ask for
the newsroom.
Ask to whom weekday AND weekend press releases should be sent. Get
their names, email addresses, FAX, and phone numbers.
3. Every local newspaper in your area, (including weekly
alternatives.)
4. Contact the Associated Press in your area (you can get it by going
to AP.org) Send day before action.
Ask for the city desk editor AND the weekend city desk editor for
names, FAX's, emails and phone numbers. Ask if there are others who
should also receive this information, and get their information also.
Compile all this information into an easy to find, easy to share, easy
to update list. Often, these contacts will change as people shift
jobs, so it is a good idea to update your list every few months.
A word about calling media outlets: it is best not to call these
people continually; however, it is helpful to have their phone
numbers handy, as you may want to let them know about late breaking
news events. (For example, if police roll in unexpectedly to an
event, call the media immediately!)