change camapaign cpc according to use

[Yaniv Lev-Ari]

I would like to have an option to change cpc If I have too little traffic, or too much

for example:

if hour is 8am and spend it lower than XXX,
raise campaign cpc

if hour is 11am and spend is higher than XXX,

lower campaign cpc

[Yonatan Maman]

Hi Yaniv, 

Thanks for sharing your needs.

I think we have a closed beta for this block that was reached its goals.

Let me re-visit the results.

 

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[Benny Zingerevich]

Hey Yaniv,

In order to achieve what you are looking for, we have our Fully-Automatic CBS mode.

In this mode, you setup a desired budget and the algorithm adjusts your campaign's CPC every minute to fit the desired budget, while also optimizing towards a selected conversion.

Are you familiar with that option?

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[Yaniv Lev-Ari]

I do familiar with this option,

But most of the time I use it it didn't work as I expected.

If I set a value to the conversion,

I expect the automation to help me gain more converstion from section that get less traffic and cheap conversions by raise it's bid

I also expect the algorithm not to raise my bid, if I can get cheaper clicks which convert from the same section,

So I work with semi automation and OB code, allow me to lower the bid whenever cpa is too high, or raise it when cpa is really low

ב-יום חמישי, 30 בספטמבר 2021 בשעה 12:49:54 UTC+3, bzingerevich כתב/ה:

[Benny Zingerevich]

And did you try "target CPA"?

It maximizes the number of conversions to your desired CPA (looking at a CPA across 7 days window).

To view this discussion on the web visit https://groups.google.com/d/msgid/obcode-users/791bba4e-92f2-48a5-a743-59e7e71d8382n%40googlegroups.com.

[Yaniv Lev-Ari]

No, I didn't. 

few months ago I got a tip from one of the customer services not to use it because it doesn't work so good... :)

‫בתאריך יום ה׳, 30 בספט׳ 2021 ב-15:42 מאת ‪Benny Zingerevich‬‏ <‪bzinge...@outbrain.com‬‏>:‬

[Benny Zingerevich]

So I recommend to do a head to head (same creative and targeting), between Semi + OBCode and tCPA with no OBCode.

In any case, we are thinking about adjusting the CPCs based on different campaign conditions, so your feedback is very valuable to adding something like that to OBCode.

[Yaniv Lev-Ari]

till now, most of my head to head full campaigns lost to my semi ones :(

ב-יום חמישי, 30 בספטמבר 2021 בשעה 16:31:50 UTC+3, bzingerevich כתב/ה:

[Benny Zingerevich]

Thanks for letting me know!

Can you send me 2 examples please?

It will help us improve.

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