A SURVEY TO UNDERSTAND CONSUMER BEHAVIOR TOWARDS ICE-CREAM BRANDS

[saurab...@gmail.com]

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A SURVEY TO UNDERSTAND CONSUMER BEHAVIOR TOWARDS ICE-CREAM BRANDS

1 = the LEAST PREFERRED CHOICE & 5 = the MOST PREFERRED

1. WHICH BRAND REFLECTS TO YOUR MIND, WHEN WE SAY – ICE CREAM? *

• AMUL
• BASKIN ROBBINS
• KWALITY WALLS
• SCOOPS
• MOTHER DAIRY

2. IF THE PRICE OF ALL BRANDS IS SAME, THEN WHICH ONE WOULD YOU BUY? * 1 = your LAST CHOICE & 5 = YOUR FIRST/MOST PREFERRED CHOICE

		1	2	3	4	5
AMUL
BASKIN ROBBINS
KWALITY WALLS
SCOOPS
MOTHER DAIRY

3. CONSIDERING FACTOR – PRODUCT QUALITY, WRITE YOUR PREFERENCE FOR THE FOLLOWING ICE-CREAM BRANDS? * 1 = LEAST PREFERRED CHOICE & 5 = MOST PREFERRED

		1	2	3	4	5
AMUL
BASKIN ROBBINS
KWALITY WALLS
SCOOPS
MOTHER DAIRY

4. CONSIDERING FACTOR – PRICE, WRITE YOUR PREFERENCE FOR THE FOLLOWING ICE-CREAM BRANDS? * 1 means the LEAST PREFERRED CHOICE & 5 means the MOST PREFERRED CHOICE

		1	2	3	4	5
AMUL
BASKIN ROBBINS
KWALITY WALLS
SCOOPS
MOTHER DAIRY

5. CONSIDERING FACTOR – TASTE, WRITE YOUR PREFERENCE FOR THE FOLLOWING ICE-CREAM BRANDS? * 1 means the LEAST PREFERRED CHOICE & 5 means the MOST PREFERRED

		1	2	3	4	5
AMUL
BASKIN ROBBINS
KWALITY WALLS
SCOOPS
MOTHER DAIRY

6. WITH RESPECT TO THE OFFERS & SCHEMES PROVIDED, WRITE YOUR PREFERENCE FOR THE FOLLOWING ICE-CREAM BRANDS? *

		1	2	3	4	5
AMUL
BASKIN ROBBINS
KWALITY WALLS
SCOOPS
MOTHER DAIRY

7. PLEASE RANK THE FOLLOWING PARAMETERS ACCORDING TO THE IMPORTANCE YOU ATTACH TO THEM WHILE PURCHASING AN ICE CREAM? 1 = LEAST IMPORTANT & 5 = MOST IMPORTANT FACTOR

		1	2	3	4	5
BRAND
TASTE / FLAVOUR
PRICE
PACKAGING
QUALITY

8. AMUL’S PROMOTIONAL STRATEGY INCLUDES POSTING BILL BOARDS/HOARDINGS SHOWING CARTOONS & CURRENT AFFAIRS IN COMIC WAY, DO YOU THINK IT IS A GOOD WAY OF ADVERTISING? *

• YES
• NO
• HAVE NOT SEEN ANY SUCH HOARDINGS

9. ARE YOU AWARE OF AMUL SCOOPING PARLORS ? *

• YES
• NO

10. IF YES, HAVE YOU EVER BEEN TO ONE? *

• YES, ONCE
• NEVER
• MORE THAN ONCE
• I'D PREFER OTHER ICE-CREAM OUTLETS

11.. WHICH FACILITIES ARE MUST IN AN ICE CREAM PARLOUR, EVEN IF THIS INCREASES THE COST OF ICE CREAM A BIT? * 1 = LEAST PREFERRED CHOICE & 5 = MOST PREFERRED CHOICE

		1	2	3	4	5
PROPER SEATING PLACE
AIR CONDITION
QUICK & FAST SERVICE
A LOT OF VARIETIES
DECORATIVE SERVINGS

12. HOW DO YOU LIKE YOUR ICE-CREAM? * 1 = LEAST PREFERRED CHOICE & 5 = MOST PREFERRED

		1	2	3	4	5
ICE CREAM WITH PLAIN FLAVORS
ICE CREAMS WITH PREMIUM FLAVOURS HAVING LOTS OF NUTS, CASHEWS ETC.
SUNDAES
ICE CREAMS WITH MORE THAN ONE FLAVOR
I AM NOT INTERESTED IN THE TYPES OR FLAVORS

13. WRITE YOUR PREFERENCE FOR THE FOLLOWING ICE CREAM BRANDS. * 1 - LEAST PREFERRED, 2- MOST PREFERRED

		1	2	3	4	5
AMUL
BASKIN ROBBINS
KWALITY WALLS
SCOOPS
MOTHER DAIRY

PERSONAL INFORMATION (OPTIONAL)

NAME

AGE

SEX ( M / F )

PROFESSION

Thank You

Regards, Saurabh Jain

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