GVT: Trevor Mallard: New Economic Impact Study And Taskforce Announced
anno...@ministers.govt.nz
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New Economic Impact Study And Taskforce Announced
(speech to launch of America's Cup Ambassadors Programme, Base Club, =
Viaduct Basin)
Thank-you for the invitation to help launch the Base Club Ambassadors' =
Programme, and welcome to my fellow ambassadors.=20
This new programme will tie in well with what our Government's doing to =
boost the economic spin-offs from the America's Cup regatta.
The ambassadors' programme aims to facilitate business, sporting and =
cultural exchange between New Zealanders, and the many high profile =
international visitors expected in Auckland, over the Louis Vuitton and =
America's Cup yacht racing in the next four to five months.
Earlier today I reached an agreement to form a Taskforce to examine the =
issue of bases for the 2006 America's Cup. Because of commercial =
development it is clear that additional bases will be necessary. The =
Taskforce will consider options and will be privately funded. =20
Over these next months, the eyes of the world are on us. This is very =
much a window of opportunity for us to show our many business-related =
capabilities, as well as give people around the globe further insights =
into our way of life and culture.
The ambassadors, who are together here for the first time, will be =
working together through the Base Club. They will search out ways to =
generate business activity and forge international business links. In =
particular, with visiting VIPS, international business personalities and =
organisations.
The government recognises the importance of the America's Cup both =
economically and culturally. That is why we have a Minister for the =
America's Cup. That's also why we are funding a wide range of business =
activities to make sure we can realise the enormous potential from this =
event.
The America's Cup 2000 is estimated to have generated $640 million of =
economic activity in New Zealand.
Research commissioned by the Ministry of Tourism that we released last =
week has shown that there has already been a multi-million dollar =
windfall from the buildup between the end of the racing in 2000, to the =
start of this event.
Over that period extra spending is estimated to have reached $73 million =
- generating $65 million in added value to the national economy.
There's also excellent news on the jobs front. Between 2000 and 2002 an =
estimated 1470 full-time job equivalents have been created. This is =
mostly in construction, commercial accommodation and hospitality, marine =
services, retail, entertainment and transport.
So, the America's Cup is already a winner for New Zealand.
And the defence hasn't even started yet.
It's important that research like this continues so that we can pinpoint =
the wins made. It can also give us information as to how best to =
maximise the benefits to New Zealand as America's Cup host and also how =
to maximise the benefits to other agencies and businesses associated =
with the Cup.
That's why I'm pleased to announce today that the Government, through =
its America's Cup leverage fund, and Auckland City Council have agreed =
to a partnership to repeat the 1999/2000 study.
We are already collecting information through the International Visitor =
Survey and the Domestic Travel Survey to capture travel behaviours and =
spending of domestic and international visitors.=20
Over the next five months there will also be surveys of a wide range of =
local and national business, from travel agents to marine suppliers, =
from events organisers to infrastructure developers.
All with the aim of isolating the impacts of the cup on spending =
behaviour.
As with the last study, the results will provide valuable insights into =
the impacts of an event of this scale on our economy.
And with luck, it will help us to plan for maximising the positive =
benefits of the next defence. The results should be available in the =
second half of next year.
It's clear from the estimated $640 million windfall from the last Cup =
that this event provides New Zealand business with a significant =
opportunity that needs to be seized and acted on.=20
That's why the Government is putting money in to help leverage as much =
economic activity as possible.=20
We announced earlier this year $3 million worth of funding for a wide =
range of activities to help us realise the potential from hosting this =
event, and there's more to come.
There is increased promotion happening in the home countries of the =
challenging syndicates.=20
The promotions are aimed at increasing tourist numbers, identifying and =
networking with high net worth individuals, showcasing export sectors =
and facilitating business connections.
In February, an innovation symposium is planned to showcase New =
Zealand's innovative sectors such as applied technology, biotech and =
film.
There are also two dedicated business facilitators working with regional =
tourism, business, economic development agencies, Maori business and =
cultural groups, and America's Cup personnel, to follow up on regional =
and sector business development opportunities.
An international media programme has been expanded to bring about 40 =
tourism and trade journalists from syndicate-related markets to New =
Zealand during February's international regatta.
That media programme is also expected to help with business networking =
and raising New Zealand's profile internationally.=20
And now we have the ambassadors' programme here at the Base Club, which =
will also provide important linkages between VIP guests and New Zealand =
business owners, through a range of business and networking activities.
On behalf of the Base Club, thank-you to the ambassadors for agreeing to =
be part of this programme.
The Trevor Mallard mailing list operated by OneSquared Limited.
To unsubscribe, enter the following address in your browser address bar =
and press the Enter key.
http://www.beehive.govt.nz/Lists/index.cfm?UID=3D2160&unsubscribe=3Dyes
You can also subscribe to this service or change and maintain your =
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<html><head></head><body><font face=3D'verdana' size=3D'2'><b>New =
Economic Impact Study And Taskforce Announced</b><br><br>(speech to =
launch of America's Cup Ambassadors Programme, Base Club, Viaduct =
Basin)<BR><BR>Thank-you for the invitation to help launch the Base Club =
Ambassadors' Programme, and welcome to my fellow ambassadors. =
<BR><BR>This new programme will tie in well with what our Government's =
doing to boost the economic spin-offs from the America's Cup =
regatta.<BR><BR>The ambassadors' programme aims to facilitate business, =
sporting and cultural exchange between New Zealanders, and the many high =
profile international visitors expected in Auckland, over the Louis =
Vuitton and America's Cup yacht racing in the next four to five =
months.<BR><BR>Earlier today I reached an agreement to form a Taskforce =
to examine the issue of bases for the 2006 America's Cup. Because of =
commercial development it is clear that additional bases will be =
necessary. The Taskforce will consider options and will be privately =
funded. <BR><BR>Over these next months, the eyes of the world are on =
us. This is very much a window of opportunity for us to show our many =
business-related capabilities, as well as give people around the globe =
further insights into our way of life and culture.<BR><BR>The =
ambassadors, who are together here for the first time, will be working =
together through the Base Club. They will search out ways to generate =
business activity and forge international business links. In =
particular, with visiting VIPS, international business personalities and =
organisations.<BR><BR>The government recognises the importance of the =
America's Cup both economically and culturally. That is why we have a =
Minister for the America's Cup. That's also why we are funding a wide =
range of business activities to make sure we can realise the enormous =
potential from this event.<BR><BR>The America's Cup 2000 is estimated to =
have generated $640 million of economic activity in New =
Zealand.<BR><BR>Research commissioned by the Ministry of Tourism that we =
released last week has shown that there has already been a multi-million =
dollar windfall from the buildup between the end of the racing in 2000, =
to the start of this event.<BR><BR>Over that period extra spending is =
estimated to have reached $73 million - generating $65 million in added =
value to the national economy.<BR><BR>There's also excellent news on the =
jobs front. Between 2000 and 2002 an estimated 1470 full-time job =
equivalents have been created. This is mostly in construction, =
commercial accommodation and hospitality, marine services, retail, =
entertainment and transport.<BR><BR>So, the America's Cup is already a =
winner for New Zealand.<BR><BR>And the defence hasn't even started =
yet.<BR><BR>It's important that research like this continues so that we =
can pinpoint the wins made. It can also give us information as to how =
best to maximise the benefits to New Zealand as America's Cup host and =
also how to maximise the benefits to other agencies and businesses =
associated with the Cup.<BR><BR>That's why I'm pleased to announce today =
that the Government, through its America's Cup leverage fund, and =
Auckland City Council have agreed to a partnership to repeat the =
1999/2000 study.<BR><BR>We are already collecting information through =
the International Visitor Survey and the Domestic Travel Survey to =
capture travel behaviours and spending of domestic and international =
visitors. <BR><BR>Over the next five months there will also be surveys =
of a wide range of local and national business, from travel agents to =
marine suppliers, from events organisers to infrastructure =
developers.<BR><BR>All with the aim of isolating the impacts of the cup =
on spending behaviour.<BR><BR>As with the last study, the results will =
provide valuable insights into the impacts of an event of this scale on =
our economy.<BR><BR>And with luck, it will help us to plan for =
maximising the positive benefits of the next defence. The results should =
be available in the second half of next year.<BR><BR>It's clear from the =
estimated $640 million windfall from the last Cup that this event =
provides New Zealand business with a significant opportunity that needs =
to be seized and acted on. <BR><BR>That's why the Government is putting =
money in to help leverage as much economic activity as possible. =
<BR><BR>We announced earlier this year $3 million worth of funding for a =
wide range of activities to help us realise the potential from hosting =
this event, and there's more to come.<BR><BR>There is increased =
promotion happening in the home countries of the challenging syndicates. =
<BR><BR>The promotions are aimed at increasing tourist numbers, =
identifying and networking with high net worth individuals, showcasing =
export sectors and facilitating business connections.<BR><BR>In =
February, an innovation symposium is planned to showcase New Zealand's =
innovative sectors such as applied technology, biotech and =
film.<BR><BR>There are also two dedicated business facilitators working =
with regional tourism, business, economic development agencies, Maori =
business and cultural groups, and America's Cup personnel, to follow up =
on regional and sector business development opportunities.<BR><BR>An =
international media programme has been expanded to bring about 40 =
tourism and trade journalists from syndicate-related markets to New =
Zealand during February's international regatta.<BR><BR>That media =
programme is also expected to help with business networking and raising =
New Zealand's profile internationally. <BR><BR>And now we have the =
ambassadors' programme here at the Base Club, which will also provide =
important linkages between VIP guests and New Zealand business owners, =
through a range of business and networking activities.<BR><BR>On behalf =
of the Base Club, thank-you to the ambassadors for agreeing to be part =
of this programme.<br><br>The Trevor Mallard mailing list operated by =
OneSquared Limited.<br><br>Click <a =
href=3D'http://www.beehive.govt.nz/Lists/index.cfm?UID=3D2160&unsubscribe=
=3Dyes'>here</a> to unsubscribe.<br><br>If the unsubscribe link is not =
active, enter the following address in your browser address bar and =
press the Enter =
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ribe=3Dyes<br><br>You can also subscribe to this service or change and =
maintain your existing subscription list by going to:<br><br> <a href =
=3D =
'http://www.beehive.govt.nz/lists/default.cfm'>http://www.beehive.govt.nz=
/lists/default.cfm</a><br><br></font></body></head>
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