InStyle Hair would not be the company we are today without the work of our exceptional staff. Starting with fabulous stylists, result driven estheticians, creative nail specialists, detail orientated eyebrow threading specialists, and specialized massage therapists we are able to create an exceptional experience for our clients. Come meet these special individuals who are committed to making your experience with In Style Hair truly memorable.
Amanda Stylist Mariah Stylist Nicole Nail Coach Zoraida Stylist Leyla Esthetician Brittany Stylist Ashley M Stylist Elizabeth Stylist Ganga Threading Specialist Runa Threading Specialist Devi Threading Specialist Nirmala Threading Specialist Maya Threading Specialist & Microblader Cristina Stylist Luz Nail Technician
I had a wonderful experience with Maya. I got the microblading and I was extremely happy. She is very professional and has a great attitude. I was a little nervous at first but she eased me through it and made me feel very comfortable. I highly recommend her. She is also excellent in threading!!
Thank you In Style Salon! My hair was a wreck. Megan White you worked your magic and now I feel like a new woman!! If anybody is looking to be transformed or looking for a new salon you should try In Style at Avalon Park.
Do you have clients already (let's say from your working days at another salon)? If so, you can start profiling them. You can ask them to fill out a form in exchange for a free gift (maybe one of those creams you use in the salon), or an entry to a raffle (where the prize is valuable).
- You can set aside a budget to send flyers to specific neighborhoods. In order to get people into the door, maybe you can offer a certain procedure for free in exchange for opportunities to win new regular customers. (You could theoretically do this with Groupon too, but you have less control of who comes into your door)
- You could set up joint venture relationships with organizations like ball room dancing schools, professional associations, etc. You could offer an exclusive discount with those groups to entice potential customers to try out your service. More opportunities for you to win regular customers.
- With certain demographic data, you can probably make the same offer by advertising on Facebook. If you target specific enough, you can get the price of acquiring the lead to be pretty cheap. You would have to figure out your typical lifetime value of your customers before deciding whether advertising on Facebook would be worthwhile.
Market to sororities (if there are any colleges/universities in your area). If their families have the money to pay sorority dues, then they've got the money for your services. You can "get in" with the sororities by getting in touch with the president of each one and offering free haircare and beauty workshops. Facebook ads. 50% off for first-time clients. Beautiful website, preferably integrated with your appointment booking engine. Strategic partnerships with local boutiques, wedding shops, high-end nail salons, and spas. Set up informal lunch conversations with the owners of those businesses and say, "How can my salon help you?" And of course you'll want to track and measure the ROI on all these tactics to see if they're really moving the needle. I recognize that strategy and tactics are different, so if you'd like to discuss your actual marketing plan, let me know. Cheers, Austin
I would highly recommend internet marketing as the most effective way to market your boutique hair salon. With internet marketing, you can target individuals within your geographic location effectively and at an affordable cost. This can be done with an enhanced SEO strategy or content marketing. Write articles that describe your salon and market that through diverse platforms across the web, specifically in your geographic location (300-800 words).
I can provide many recommendations based on my experience with affordable companies and tips that can help benefit your hair salon. Many companies or individuals might recommend hiring a top marketing firm to help drive consumers to your salon, but I discourage this. You can easily do this yourself! Through my experiences working with small budgets, I have been effective in driving internet consumers to my sites from 0 users to upwards of 10,000 unique live users in just under 6 months. I would love to help you do the same!
Are you kidding me? You bet I have ideas. I also have strategies that you could employ and ways you can more effectively manage your salon to reduce overhead, cut redundancy, save money on taking payments, get more leads and referrals coming in as well.
But without knowing more about your salon: your demographics, whether or not you do weaves or clip-ons and extensions, your marketing budget (or lack thereof), whether or not you're online, what your resources are, and how driven you are, it's tough to essentially deliver a free blanket plan for your to put into effect.
I could write out a list of strategies you could put into place, write out a long list of practices to employ, write out a list of things you should do daily, but I don't know if you can do do them, want to do them, would be good at doing them, or if they'd necessarily even help because I don't know much about your unique situation.
If your salon is upscale, word of mouth and catering to each and every client with personal care is vital. Offer complimentary services in every way possible. Do you need a liquor license to serve cocktails? Some upscale mens salons offer drinks, video games, and are practically sports bars. I've been to barber shops that treated me like royalty...offering movies, video games, snacks, to run errands for me, all while having my beard trimmed. Needless to say, I wanted to go there often. So without knowing more or going to work for you for free (I'm only half-kidding here), my initial suggestion would be to double-down on personalized, customized customer care and offer as many complimentary services as possible and develop a classy, high-end website that allows for online booking, online payment, has stylist portfolios, their portfolios, maybe videos of them working and interviews.
If you are in a crowded market, offer something different that the others are not offering or not in a position to offer. Even simple things matter a lot - like greeting the clients when they walk in or walk out, send them a reminder after 3 months as a follow up. Maintain database and build heathy client base. Offer an attractive yearly programme.
Imp tip: This is a sure shot winner. Spend a little more and run a blog with interesting articles and send your clients as a weekly/monthly newsletter. Your client has to see some value; otherwise you have to just compete on price with other players in the market.
- Create content, i.e. posts and videos to add to the site and youtube.
- Run ads on Facebook targeting your demographics and people that make money.
- run ads in search for people looking for boutiques and then bring them to a website that's as high end and modern as your boutique.
- retargeting - advertise to the website visitors after they leave the website through Google and Facebook.
- Add a popup box on your website to build your email list. Then email it weekly with promotions. Over time this will be your best performing channel.
You are in the type of business where personal recommendations carry the most weight. If you are located in a small strip mall setting, for example, walk around and introduce yourself to the other businesses on the property. Hand out business cards to the owners and employees and offer them a selection of one highly discounted salon services. Try to schedule appointments right away. Once these people have had their service ask them to post a nice comment about their experience on sites like Yelp - be sure to have your profile up and running on Yelp by then. Take photos as well of these first customers in your salon - with their permission. It is worth breaking even or losing a small amount of money to offer time-limited discounts to selected individuals in return for these social media positive comments and ratings to get you started.
Set up a booth in a public place, and find a cute little old grandma or someone who wouldn't normally be your customer and have them be your guinea pig: Live, in public. Record a video and post it on YouTube. You might even make the local news.
To be frank when o read this all I remembered was my childhood hair saloon place. And the reason I remember them is not for the hair cut but the barber would give children visiting his saloon a chocolate / lolipop.
And guess what even after all those years went by and we all grew up we still remember.
And he was famous back then for being nice with children and make them laugh.
A small way to make a difference but a long term relationship building.
And to make it a talk of the town of services among adults I have an idea which will garner all the attention.
What's common among celebrity hairdressers in the industry ?
I would like to offer customised solutions that would spread the word once I get to know the specifics.
Thank you
A cut and style with our specialists, tailored to your unique texture and curl . Please arrive with hair fully detangled, dry, and styled naturally (no tight styles). This cut is based on your natural curl pattern. Your hair will be dried with a diffuser or hood dryer.
A cut and style with our specialists, tailored to your unique texture and curl. Arrive with hair fully detangled, dry, and styled naturally (no tight styles). as this cut is based on your natural curl pattern. Your hair will be blown out.
A revolutionized way of cutting hair. This unique technology uses a patented pen with a flat blade called a calligraph. This blade slices your hair at a 21-degree angle while optimizing the surface amount of hair cut at one time.
Enjoy a luxurious shampoo, scalp massage and professional blowout with styling. Your designer will customize your look with finishing techniques you can only experience at Gene Juarez Salons & Spas. This is a great service for regular style maintenance.
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