I think it's considered a crisis because we're dealing with a new type of business model. When things go terribly wrong for the first time - it often feels and seems like a crisis.
I can't help but thinking if this were 20 years ago - a high powered PR firm would have likely stepped-in and handled this, and more than likely we wouldn't have heard much about it. Never before have end-users or consumers (sorry if that word offends folks) have had such a powerful voice. All we had was Ralph Nader, pen, paper, stamps and a phone. The silver lining of this example shows that the voice of the airbnb community had a major impact on the way Airbnb will do business moving forward.
We all know that since technology has created a paradigm shift for media - new businesses are obviously doing things differently and mistakes will indeed be made along the way - but what I'm glad to see is that Airbnb is learning, showing accountability and most importantly taking action - the insurance policy is clearly a must - or at least should be an opt-in and opt-out option and customers should be fully aware of the potential risks. If Airbnb continues to do right and they continue to have the strong track record of positive experiences - I'd like to think in time they will be just fine and this will be a great case study for future learning in business.
The question I keep asking though: didn't they already do background checks on folks before? If they didn't - why not?
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Jenn Lackey
Community Development Manager
KeyWifi, llc
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