VirtualResume * Marketing Executive with 18 Year Success Story
Gene Morra
<http://www.virtualresume.com>
Name: Gene Morra
Phone: 610 565 0336
E-Mail: toy...@aol.com
Location: Media, PA US
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Gene Morra
737 Iris Lane, Media, PA 19063
(610) 565 - 0336
Objective: I am seeking an executive position that will allow me to
utilize the skills I have honed in; strategic business planning,
innovative two and three-dimensional design, world-wide manufacturing,
fiscal responsibility, Imaginative promotional
activities and selling through different channels including the Internet.
June 1999 - Present: The Franklin Mint, Franklin Center, Pennsylvania -
Vice President of Marketing and Male Programming
January 1996 - February 1999: Bandai America Incorporated, Cypress,
California - Vice President of Marketing and Product Development
- Reversed three year downward sales trend of existing product lines
increasing sales by 50% while spending was reduced by 25%
- Redefined the partnership between network childrenís broadcasting,
television show production and consumer products
- Launched Tamagotchi, ěThe original virtual reality pet,î generating
unprecedented public awareness and established it as one of the ěmust
haveî toys of 1997 thus founding an entirely new toy category
January 1994 - January 1996: Toy Biz Inc., New York, New York - Vice
President of Marketing
- Increased sales by over 35% reestablishing Marvel Entertainment
properties as viable consumer products and doubled the retail presence and
promotional partnerships
- Orchestrated an entirely new award winning graphic design department
where no department had previously existed
- Was honored with four industry and consumer design awards
January 1989 - January 1994: Tyco / Playtime, New York, New York - Vice
President of Marketing and Product Development
- Increased sales by 70% while controlling all phases of product
development for an extremely diversified line of F.O.B. products
- Directed market research to determine new product opportunities,
potential products and entertainment / licensed brands
- Corporate liaison with all licensers, outside agencies and promotional
partners
- Won six consumer product awards
Matchbox Toys, Moonachie, New Jersey
Director of Marketing, Boys Toys
- Increased sales by 20%
- Coordinated the world-wide marketing plan for the entire boys toy division
- Launched the three most successful brands in the history of Matchbox U.S.A.
- Received three childrenís advertising awards
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Gene Morra (610) 565 - 0336
September 1985 - January 1989: L.J.N. Toys Inc., New York, New York - Vice
President of Marketing
- Rose from Product Manager to Vice President in just three years
- Introduced the first third party Nintendo video games
- Revolutionized character based entertainment driven product line partnerships
- Led Marketing team during two acquisitions; MCA Universal and Acclaim
Entertainment
August 1981 - Septemebr 1985: Russ Berrie Incorporated, Oakland, New
Jersey - Senior Director of Product Development
- 1981 ěRookie Salesman of the Yearî
- Traveled to the Far East every other month to design, source and cost an
extremely diversified line of gift and impulse items
- Expanded and fine tuned the product development process and product
lines substantially contributing towards the initial stock offering
- Won a 1985 Gift Industry Retail Merchandising Award
Unique Accomplishments:
- Proficient at selling through nearly every type of distribution channel
including two recent Internet start up web sites with immediately
successful impact
- Created sales environments for nearly every international trade show and
personally presented all concepts to top retail and entertainment
executives
- Extensive media experience while acting as corporate liaison and public
relations representative
- Negotiated key licensing and entertainment agreements with world-wide rights
- Guided corporate efforts during initial stock offerings and the
acquisition of five companies
- Produced over 220 consumer and trade commercials
- Creative contributor to sixteen different animated and live action
childrenís television shows
- Intimately familiar with nearly every type of manufacturing process
Education:
Montclair State University, Upper Montclair, New Jersey
1981 - Graduated Magna cum Laude with a double major in Marketing and
Management and a minor in Statistics while working as a Veterans Office
Counselor and a Housing Resident Assistant
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Gene Morra (610) 565 - 0336
Consumer Product Lines and Licensing Partnerships:
The Franklin Mint
The entire range of the ěMaleî Collectible direct mail business
Bandai
Action Figures:Power Rangers, Beetle Borgs, and Sailor Moon
Electronics:Tamagotchi, Sony / Nintendo 64 / SEGA game titles
Trading Cards:Upper Deck Trading Cards and specialty collector items
Toy Biz
Action figures:All Marvel entertainment properties
Girl Properties: Revlon, Gerber, and Caboodleís
Dolls:Baby Tumbles, Baby So Real, Jumpsie, Gerber Baby Collection
Preschool: Gerber Learning and The Gerber Baby Monitor, Coleman
Tyco / Playtime
Action Figures:Crash Dummies, Dino Riders, Cadillacs & Dinosaurs
Girl Properties:Revlon, The Little Mermaid, Quints,
Miscellaneous:NFL, MLB, NBA, NASCAR, Sesame Street, Playskool, M&M Mars
Stanley Tools, G.I.Joe, TYCO R/C & Road Racing, Campbellís, Batman, Sprint
Communications, Solid Gold Music,
Matchbox
Vehicles: The entire Matchbox lines of die-cast vehicles and play sets
with in-house brands and all licensing to include NASCAR and all vehicle
manufacturers
Action Figures:PeeWee Herman, Monster in My Pocket, Voltron, and Thunderbirds
Girl Properties: The Real Models, Carousel Horse Collection, and Oh Jenny!
Preschool: Matchbox International Activity Bear line
Games: Rubikís Cube, Wizzzer
LJN Toys
Action Figures:Michael Jackson, E. T., Knight Rider, Bionic 6, WWF Wrestling,
ThunderCats, Indiana Jones,
Vehicles: Knight Rider, The ěAî Team, Rough Riders, Gassers
Electronics: Nintendo, Photon, Video Art, Sports Talk
Miscellaneous:Entertech, Gotcha, Capz, and Brooke Shields
Russ Berrie
Worked on all product lines including: plush, fabric, plastics, ceramics,
giftware, children and adult soft dČcor, greeting cards, games, novelties
and impulse items.
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