Cigarette Seduction: The Conference NYC, 2/5/98
Gene Borio
CIGARETTE SEDUCTION: THE CONFERENCE
with
SUSAN KONIAK legal critic of the tobacco settlement agreement,
C. EVERETT KOOP former U.S. Surgeon General
MICHAEL ERIKSEN and
RICHARD KLEIN, author of "CIGARETTES ARE SUBLIME" and
Hosted by
ALAN BRODY author of "CIGARETTE SEDUCTION" and
MARSHALL BLONSKY, Wolfson Center Fellow and author of "AMERICAN MYTHOLOGIES"
Lobby presentation by
BONNIE VIERTHALER of BADvertising (http://world.std.com/~batteryb)
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The New School for Social Research Presents a Conference on a Key Issue for
our Times
Cigarette Seduction
Thursday 6:00 p.m., Feb. 5
Registration Fee: $10
Tobacco has always been a troubling paradox. When first popularized,
cigarettes were touted as a health benefit. Challenged by public opinion,
their sales increased. When the industry was restricted from certain media,
its ads just got better. While dangers of smoking were conveyed to teens,
the number of starters increased.
Why has the cigarette maintained its status in American culture? What
enables the tobacco industry to survive the attack?
This colloquium is an attempt to understand the cultural and economic
forces arrayed on either side of the great smoking debate as the country
moves toward the "Great American Tobacco Settlement" while considering the
growing movement in states like California to ban smoking in public places
including bars.
What implications does this have for public policy on the eve of the
proposed settlement?
Among the presentations:
"Semiotics of the Settlement": Susan Koniak will deconstruct the text of
the June 20, 1997 Tobacco Settlement proposal.
Marshall Blonsky and Michael Eriksen will give a rapid introduction to
branding as it is manifested in selected cigarette brands today.
Thursday 6:00 p.m., Feb. 5, 1998
Admission: $10
at the Rose and Erwin Wolfson
Center for National Affairs
66 W. 12th Street
New York, NY 10011
(212) 229-5600
EMAIL: createch @earthlink.net
REGISTER NOW -- SEATING LIMITED
Updates and papers will be posted at the Cigarette Seduction Conference
Website (http://www.tobacco.org/cigaretteseduction.html)
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About the Rose and Erwin Wolfson Center for National Affairs at the New
School for Social Research
Discussion of important public policy has been at the heart of The New
School since its founding in 1919. the Rose and Erwin Wolfson Center was
established to encourage examination and debate of current events and
controversies that concern us all as citizens of a democracy.
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Cigarette Seduction, the book is available at the Tobacco BBS
(http://www.tobacco.org)
or contact:
TECHmarketing
91 Highland Rd. * Scarsdale * NY * 10583
(914) 723-4464 * (914) 472-5489
createch @earthlink.net