Essential Internet Marketing Acronyms Explained
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ste...@workfromhomesystems.com
Feb 27, 2009, 5:55:03 AM2/27/09
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Essential Internet Marketing Acronyms Explained
If you're new to Internet marketing, the many acronyms and
abbreviations often used in discussions on the subject can be
confusing. To help you get up to speed quickly, here are the meanings
of the most important:
ASCII - American Standard Code for Information Interchange - A
universally recognized set of digital codes that represent each of the
letters, punctuation marks, and other symbols you can type on your
computer. What people usually mean by "plain text."
ASP - Application Service Provider - Company that offers access to
software applications and related services over a network or the
Internet.
B2B - Business to Business - Refers to trade between businesses rather
than between businesses and consumers
B2C - Business to Consumer - Refers to businesses selling products or
services to end-user consumers.
CGI - Common Gateway Interface - A way web servers pass information to
and from application programs (to process forms for example). CGI
programs or "scripts" can be written in several programming languages,
including C, C++, Java and Perl.
CPA - Cost Per Action - Cost to an advertiser for each visitor that
takes a specific action in response to an ad, such as subscribing to
an ezine, requesting a free trial, or making a purchase. Also used to
describe advertising employing this model.
CPC - Cost Per Click - Cost to an advertiser for each click on a
promotional link by a site visitor or newsletter reader. Also used to
describe advertising employing this model.
CPL - Cost Per Lead - Advertising expenditure required to obtain each
new sales lead.
CPM - Cost Per Thousand - The amount charged per thousand impressions
(showings) of an ad ("M" is the Roman numeral for 1000). Whilst
websites sell ad impressions in blocks of 1000, with newsletters the
number of subscribers determines the final price. Also used to
describe advertising employing this model.
CPS - Cost Per Sale - Advertising expenditure divided by sales
generated to determine the cost to make each sale; or the commission
payable for each sale generated by an affiliate.
CR - Conversion Rate/ Ratio - The percentage of respondents to an ad,
or readers of a sales message that complete the action desired
(usually making a purchase, but can also be subscribing to a
newsletter, for example).
CRM - Customer Relationship Management - Improving interaction with
customers through better understanding, with the aim of increasing
customer satisfaction and loyalty (thus increasing profits).
CSS - Cascading Style Sheets - Used to globally define how elements in
a Web page are displayed instead of relying on HTML code in the page.
Makes designs more flexible and reduces HTML file sizes.
CTR - Click-Through Rate/ Ratio - The percentage of website visitors
or newsletter readers who click on a particular link. Used to measure
response to ads or sales messages.
FAQ - Frequently Asked Questions - Often used as the title of a page
on websites that answers commonly asked questions about a product or
service.
FFA - Free-For-All Links - Web pages that allow anyone to add a link
back to their own website, usually in exchange for accepting
promotional messages from the FFA page owner.
PFI - Pay For Inclusion - Paying to have web pages included in a
search engine's database and regularly updated.
PPA - Pay-Per-Action - Affiliate commissions where a set amount is
paid for generating a specific action, such as taking a free trial or
subscribing to an ezine. PPL, PPC and PPS are usually considered as
PPA.
PPI - Pay Per Impression - Where an advertiser pays for each display
(impression) of their advertisement (usually a banner).
PPL - Pay-Per-Lead - Where a commission is paid for each sales lead
generated by an affiliate. A "lead" is usually defined as somebody who
signs up for a free trial, or requests further information, etc.
PPC - Pay Per Click - Ad sales or affiliate commissions where a set
amount is paid for each click on a promotional link by a consumer.
PPCSE - Pay Per Click Search Engine - A search engine where the
results are composed of advertisers who pay a fee for each click on
their listing. Using a bidding system, the advertiser willing to pay
the most is ranked highest.
PPS - Pay-Per-Sale - Where a commission is paid for each sale
generated by an affiliate. The commission is usually a percentage of
the sale, although sometimes it's a fixed amount.
ROI - Return on investment - How much profit is made after advertising
and other costs have been subtracted. A measure of how successful a
marketing campaign is in terms of the returns on money spent.
RON - Run Of Network - Where ads (usually CPM banners) are shown
(rotated) across the pages of the entire network of sites owned by a
company, or controlled by a particular advertising network. Cheaper
than only having the ad appear on selected sites.
ROS - Run Of Site - Where ads are rotated across the pages of a single
site. Cheaper than only having the ad appear on selected pages.
SE - Search Engine - A searchable database of pages on the Web.
Different from an Index (like Yahoo) in that pages are not reviewed by
a human editor before inclusion.
SEM - Search Engine Marketing - Similar to SEO (below), and sometimes
used to emphasize that generating quality targeted traffic is of
greater importance than simply obtaining high rankings. Can also
include PPCSEs and other search engine advertising.
SEO - Search Engine Optimization - The process of optimizing web pages
to achieve high rankings in the search results of a search engine, in
order to attract more visitors.
SEP - Search Engine Positioning - Getting your page listed on the
search engine results page. Similar to
SERP - Search Engine Results Page - The page of listings displayed
upon completion of a search at a search engine.
SSI - Server Side Include - A way for a web server to include variable
values and information from an external source into a web page as it
is requested by the browser. Uses include automatic display of data
like the Last Modified date of the page, or storing common page
elements in their own files, enabling site-wide updates by modifying a
single file.
USP - Unique Selling Proposition - The reason why somebody should buy
from you and not your competition. The unique benefits that your
products or services offer consumers. What it is that makes you
special, different.
If you're new to Internet marketing, the many acronyms and
abbreviations often used in discussions on the subject can be
confusing. To help you get up to speed quickly, here are the meanings
of the most important:
ASCII - American Standard Code for Information Interchange - A
universally recognized set of digital codes that represent each of the
letters, punctuation marks, and other symbols you can type on your
computer. What people usually mean by "plain text."
ASP - Application Service Provider - Company that offers access to
software applications and related services over a network or the
Internet.
B2B - Business to Business - Refers to trade between businesses rather
than between businesses and consumers
B2C - Business to Consumer - Refers to businesses selling products or
services to end-user consumers.
CGI - Common Gateway Interface - A way web servers pass information to
and from application programs (to process forms for example). CGI
programs or "scripts" can be written in several programming languages,
including C, C++, Java and Perl.
CPA - Cost Per Action - Cost to an advertiser for each visitor that
takes a specific action in response to an ad, such as subscribing to
an ezine, requesting a free trial, or making a purchase. Also used to
describe advertising employing this model.
CPC - Cost Per Click - Cost to an advertiser for each click on a
promotional link by a site visitor or newsletter reader. Also used to
describe advertising employing this model.
CPL - Cost Per Lead - Advertising expenditure required to obtain each
new sales lead.
CPM - Cost Per Thousand - The amount charged per thousand impressions
(showings) of an ad ("M" is the Roman numeral for 1000). Whilst
websites sell ad impressions in blocks of 1000, with newsletters the
number of subscribers determines the final price. Also used to
describe advertising employing this model.
CPS - Cost Per Sale - Advertising expenditure divided by sales
generated to determine the cost to make each sale; or the commission
payable for each sale generated by an affiliate.
CR - Conversion Rate/ Ratio - The percentage of respondents to an ad,
or readers of a sales message that complete the action desired
(usually making a purchase, but can also be subscribing to a
newsletter, for example).
CRM - Customer Relationship Management - Improving interaction with
customers through better understanding, with the aim of increasing
customer satisfaction and loyalty (thus increasing profits).
CSS - Cascading Style Sheets - Used to globally define how elements in
a Web page are displayed instead of relying on HTML code in the page.
Makes designs more flexible and reduces HTML file sizes.
CTR - Click-Through Rate/ Ratio - The percentage of website visitors
or newsletter readers who click on a particular link. Used to measure
response to ads or sales messages.
FAQ - Frequently Asked Questions - Often used as the title of a page
on websites that answers commonly asked questions about a product or
service.
FFA - Free-For-All Links - Web pages that allow anyone to add a link
back to their own website, usually in exchange for accepting
promotional messages from the FFA page owner.
PFI - Pay For Inclusion - Paying to have web pages included in a
search engine's database and regularly updated.
PPA - Pay-Per-Action - Affiliate commissions where a set amount is
paid for generating a specific action, such as taking a free trial or
subscribing to an ezine. PPL, PPC and PPS are usually considered as
PPA.
PPI - Pay Per Impression - Where an advertiser pays for each display
(impression) of their advertisement (usually a banner).
PPL - Pay-Per-Lead - Where a commission is paid for each sales lead
generated by an affiliate. A "lead" is usually defined as somebody who
signs up for a free trial, or requests further information, etc.
PPC - Pay Per Click - Ad sales or affiliate commissions where a set
amount is paid for each click on a promotional link by a consumer.
PPCSE - Pay Per Click Search Engine - A search engine where the
results are composed of advertisers who pay a fee for each click on
their listing. Using a bidding system, the advertiser willing to pay
the most is ranked highest.
PPS - Pay-Per-Sale - Where a commission is paid for each sale
generated by an affiliate. The commission is usually a percentage of
the sale, although sometimes it's a fixed amount.
ROI - Return on investment - How much profit is made after advertising
and other costs have been subtracted. A measure of how successful a
marketing campaign is in terms of the returns on money spent.
RON - Run Of Network - Where ads (usually CPM banners) are shown
(rotated) across the pages of the entire network of sites owned by a
company, or controlled by a particular advertising network. Cheaper
than only having the ad appear on selected sites.
ROS - Run Of Site - Where ads are rotated across the pages of a single
site. Cheaper than only having the ad appear on selected pages.
SE - Search Engine - A searchable database of pages on the Web.
Different from an Index (like Yahoo) in that pages are not reviewed by
a human editor before inclusion.
SEM - Search Engine Marketing - Similar to SEO (below), and sometimes
used to emphasize that generating quality targeted traffic is of
greater importance than simply obtaining high rankings. Can also
include PPCSEs and other search engine advertising.
SEO - Search Engine Optimization - The process of optimizing web pages
to achieve high rankings in the search results of a search engine, in
order to attract more visitors.
SEP - Search Engine Positioning - Getting your page listed on the
search engine results page. Similar to
SERP - Search Engine Results Page - The page of listings displayed
upon completion of a search at a search engine.
SSI - Server Side Include - A way for a web server to include variable
values and information from an external source into a web page as it
is requested by the browser. Uses include automatic display of data
like the Last Modified date of the page, or storing common page
elements in their own files, enabling site-wide updates by modifying a
single file.
USP - Unique Selling Proposition - The reason why somebody should buy
from you and not your competition. The unique benefits that your
products or services offer consumers. What it is that makes you
special, different.
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