Media
Intel
Have we passed peak social media?
- Global
social media
use has begun
to decline,
with data from
GWI (tracking
250,000 adults
across 50+
countries)
showing a 10%
drop in
average daily
use since
2022, now at 2
hours and 20
minutes per
day,
particularly
among younger
users.
- The
rise of
AI-generated
short-form
video
platforms from
Meta and
OpenAI signals
a shift from
meaningful
interaction to
“ultra-processed” content that prioritizes passive consumption and
screen-time
maximization
over
connection.
- While
most regions
show declining
engagement,
North America
remains an
exception,
where usage
continues to
grow, 15%
higher than
Europe, driven
by engagement
bait, outrage,
and
sensationalism.
Trust in Media at New Low of 28% in U.S.
- Confidence
in U.S. mass
media has
dropped to
just 28% in
2025, down
from 31% last
year and 40%
five years
ago, marking
the first time
Gallup has
recorded trust
below 30%
since tracking
began in the
1970s.
- Political
polarization
is deepening
the decline,
with only 8%
of
Republicans,
27% of
Independents,
and 51% of
Democrats
expressing
trust in
newspapers,
television,
and radio to
report
accurately and
fairly.
- A
sharp
generational
divide shows
43% of adults
aged 65+ still
trust the
media,
compared with
no more than
28% among
younger
groups,
indicating
future trust
levels may
fall even
further as
younger, more
skeptical
generations
replace older
ones.
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