Davp

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Lacy Tortelli

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Aug 3, 2024, 3:17:09 PM8/3/24

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Directorate of Advertising and Visual Publicity (DAVP) is a nodal multimedia advertising agency of the government and a media unit of Information and Broadcasting. It serves to the need for Ministry or Departments of the Government, Public sectors, and autonomous bodies.

DAVP works to inform or educate people of the Urban and Rural about new policies, messages, government plans and also motivate them. Through different media it reaches to the general public. DAVP reaches to the public through modern and traditional means of communication such as Radio,Television, Print,Press Releases, Exhibitions outdoor advertising,etc. its expertise in the campaign throughout the country with the use of different media.

The origin of DAVP can be traced to the times of World War-II. Immediately after the outbreak of the Second World War, the erstwhile government of India appointed a Chief Press Advisor. Besides other things, advertising was also the responsibility of the Chief Press Advisor. A post of Advertising Consultant was created in June 1941 under the Chief Press Advisor. This is where DAVP has its roots.

On March 1, 1942, the Advertising Consultant Office became the Advertising Branch of the Department of Information & Broadcasting. Following the expansion in its scope, functions, and activities, this Advertising unit was declared an Attached Office of the Ministry of Information & Broadcasting on October 1, 1955. The office also assumed the name of Directorate of Advertising & Visual Publicity(DAVP). DAVP was further declared as Head of a Department on April 4, 1959. By virtue of this declaration, financial and administrative powers were delegated to DAVP (davp.nic.in).