TheAlpha 9 III is equipped with the newly developed, world's first1 global shutter full frame stacked CMOS image sensor with approximately 24.6 effective megapixels3 and built-in memory. Combined with the latest image processing engine BIONZ XR, the Alpha 9 III achieves blackout-free Continuous Shooting Speed with AF/AE tracking4 of up to approximately 120 fps4. The Alpha 9 III is supplied with high-density focal plane phase detection AF. A designated AI processing unit uses Real-time Recognition AF to recognize a wide variety of subjects with high precision. By combining high-speed performance of up to 120 fps with highly accurate subject recognition performance, it is possible to easily photograph scenes and moments that cannot be seen with the naked eye4. The AI processing unit in the Alpha 9 III supports movies as well as still photography with accurate subject form and movement recognition. The Real-time Recognition AF and Real-time Tracking provide a significant improvement in human eye recognition performance, allowing the camera to automatically recognize, track, and focus on the eyes of a specified subject5. The Alpha 9 III is equipped with 8.0 stops6 of optical 5-axis in-body image stabilization, allowing for high-quality image rendering.
The Alpha 9 III features selectable release lag modes which allows the user to prioritize release lag or viewfinder/monitor display9. The newly developed Pre-Capture function allows the camera to continuously record up to one second before the shutter is released, making it easy to capture moments that would otherwise be missed. When selected, the Continuous Shooting Speed Boost10 function allows for the user to change to a faster, preset speed set by the user at any time during shooting, and enhanced burst stamina ensures that important moments are reliably captured due to a large buffer memory and increased overall system speed allow up to approximately 390 Fine JPEG images11 to be captured in one continuous 30 fps12 burst.
Customizable focus areas have been expanded to include from XS to XL in addition to the previous S, M, and L sizes. The Preset Focus/Zoom function allows preset focus and zoom settings to be memorized in the camera for quick recall when neededxiii. In addition to the existing custom white balance frame size, the user can now select other sizes as needed which allows for fine white balance adjustment after an image has been composed. The Alpha 9 III has upgraded features such as the latest AF algorithms to achieve high AF precision down to light levels as low as EV-5 in AF-S mode (ISO 100 equivalent, F2.0 lens), AF tracking for continuous shooting at F2214 and a composite RAW shooting function that gives the ability to combine multiple consecutive images into a high-quality composite.
Sony has listened to the voices of professional photographers and created operability and reliability that supports professional users. The shape of the grip is improved and ergonomically designed so that it can be easily held in the palm of the hand to avoid straining the user even when wearing a telephoto lens or using it for long periods of time.
The VG-C5 vertical grip (sold separately), provides the same operability and versatility as when shooting horizontally; the user can comfortably support long shooting sessions. The grip and shutter button area share the same design as the main body, allowing image capture without feeling uncomfortable, with the same operability as the camera. The Alpha 9 III is equipped with a 4-axis multi-angle LCD monitor that can be operated by touch, allowing for intuitive operation using the latest touch menu. The electronic viewfinder uses a 9.44 million-dot Quad XGA OLED and achieves high visibility with the same brightness as the Alpha 7R V and a magnification of approximately 0.9010. Also, a custom button is placed on the front of the camera, and the continuous shooting speed can be changed by operating the custom button assigned with Continuous Shooting Speed Boost with the finger holding the grip, allowing for highly immediate operations. It supports professional photographers when shooting in all environments.
New features for the Alpha 9 III include a playback image filter that allows the user to efficiently select a large number of images using high-speed continuous shooting, and a function menu that can be used even during image playback, strongly supporting professional workflows from shooting to delivery.
The Alpha 9 III can transfer data up to twice as fast as the Alpha 9 II. Five GHz communication offers maximum speed and stability for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments. The Alpha 9 III allows stills and movies to be recorded to memory media in numerous ways including the two media slots that support CFexpress Type A cards as well as UHS-I and UHS-II SD cards.
It is compatible with the professional mobile application "Transfer & Tagging" which speeds up the image delivery workflow, and the application "Remote Camera Tool" which allows remote shooting of PCs using wired LAN. Also, Sony plans to support a new version of Camera Remote SDK, a software development kit that allows remote camera operation and changing shooting settings, in Spring 2024.
Exclusive stories and exciting new content shot with all the new microphones and Sony's other imaging products can be found at
www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit
www.sony.com for more information.
The Sony α700 (DSLR-A700) was the second model launched in the Sony α series of APS-C sensor digital single-lens reflex cameras, following the α100, with several improvements over the latter. Some of the camera's technology was inspired by the former Konica Minolta Maxxum 7D, such as the man-machine command interface/commands, LCD menus, viewfinder, and lens mount.
On September 6, 2007, Sony announced that the Sony α700 would be launched on November 16, 2007. However, the α700 went on sale almost immediately. By the end of Sept 2007, the α700 could be ordered from
sonystyle.com or at many Best Buy locations.[2] Featuring the Exmor CMOS sensor with 12.24 Mpixels capable of images at a maximum of 4288 2856 resolution, together with a BIONZ image processor for supporting RAW noise reduction and ISO 3200 and 6400 boost sensitivity. Also featuring HDMI output and a magnesium alloy and polycarbonate body. The camera has the combo with the DT16-105 lens kit (DT 16-105mm F3.5-5.6) at 230,000, also the body only camera option at 180,000.
The α700 had a lower pixel resolution than the later α350 (12.4 vs. 14.2), and the α350 included additional features (Live preview mode, automatic pop-up flash) at a lower price. However, the α700 used a pentaprism viewfinder instead of a pentamirror, had a higher burst speed (5 frames per second vs 2.5), had a higher resolution LCD screen, magnesium alloy body, twin control dials, better environmental seals, dual flash media slots (CF and MS-DUO), a PC Sync socket, more autofocus points, a stronger autofocus motor, and HDMI output. The α350's sensor was also a CCD sensor, as opposed to the α700's Exmor CMOS sensor which granted the α700 superior low-light performance.[4]
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