I launched my sticky notes programme for free supported by iAds last Friday. Had about $4.5 revenue of approx 300ish downloads of app in 2.5 days with 600 requests and 150 impressions. No diff from paid app except adverts.
Will monitor over next month. Ecpm seems to be varying $99 on day 1 $18 on day 2 and currently at $132. So expect it is just settling down.
Also adverts are only USA at the moment so any downloads outside there are free until adverts get rolled out.
Be interested to see if anyone else is using iAds?
Steve
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Email:steven.j....@me.com
Tel:+447876440035
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