Transmedia activism: games making change

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Evonne Heyning

Dec 8, 2010, 11:45:53 AM12/8/10
A great transmedia activism example.....and one of the more interesting stories I've seen recently:

Harry Potter fans formed an action-oriented nonprofit that now has 60 chapters and over 100,000 people involved: fans complete challenges and find the horcrux by taking on community service projects.  They have made an action and engagement game out of the Harry Potter world!


The Harry Potter Alliance (HPA) is a 501c3 nonprofit that takes an outside-of-the-box approach to civic engagement by using parallels from the Harry Potter books to educate and mobilize young people across the world toward issues of literacy, equality, and human rights. Our mission is to empower our members to act like the heroes that they love by acting for a better world. By bringing together fans of blockbuster books, TV shows, movies, and YouTube celebrities we are harnessing the power of popular culture toward making our world a better place. Our goal is to make civic engagement exciting by channeling the entertainment-saturated facets of our culture toward mobilization for deep and lasting social change.


~Evonne Heyning~ @amoration
Interactive Producer, Social Games

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