Basically, they just email you a link to a Wing Alpha site to order the phone. ( -stage.wingalpha.com/jm). You actually don't even need to make a mobile order purchase to go to the link and order the phone. Looks like you pick a carrier, either AT&T, Verizon, or T-Mobile, and then pay the $50 a month for 2 months upfront. I assume there is shipping and tax assessed as well.