No, it is not a joke. Celinununu. Watch the whole thing, it gets better as it goes along... the end (where Celine's collaborators try to explain what the purpose of the venture is) is a laugh riot:
Sadly, not everyone is impressed:
You know you are in trouble when a priest/exorcist accuses you of Satan worship....
Celine should have run this past Donatella Versace first.