Just wondering how this maps to other events that the same target
market (conference participants, stakeholders, etc.) might be
considering. Ideally, I guess, it should not conflict. Also, is it
going to be for Nordic-living people only or attempt to draw from
larger demo. If larger demo, wondering if "February in Nordic" could
be a little "cold and dark" sounding to some. Just playing devil's
advocate. You've probably thought of all this :)