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Even as media companies like Disney and tech giants like Apple push into streaming video, Netflix remains the No. 1 service in the world, and one of the most-sought after tech companies to work for. Its employees are also some of the happiest out there.
Those aren't just platitudes to Netflix recruiters. These qualities are deeply ingrained into Netflix's culture, which is detailed in a more than 4,000-word culture memo on the streaming company's website. The document made waves when it was first released a decade ago because of elements of its management philosophy like its high-performance culture, lack of a formal vacation policy, and aversion to "brilliant jerks."
Some of those elements remain in the culture memo today. The company's 10 core values are: judgment, communication, curiosity, courage, passion, selflessness, innovation, inclusion, integrity, and impact.
In the interview stage, for example, you'll likely be expected to give candid feedback, which ties into Netflix's communications and integrity values. The company hires on culture as much as it hires for skill.
One recent candidate was asked during an interview about how she might change specific features in Netflix's US product, Toda said. The candidate was from Mexico and suggested that Netflix should also ask about features from versions of its products outside of the US, since the company was trying to grow globally.
While you're reading up on Netflix's culture, honestly reflect on whether it's right for you. With values like "communication" and "passion" also come candid feedback, and the expectation that workers should perform at the top of their fields. The Wall Street Journal in 2018 reported that Netflix's culture has also resulted in blunt and frequent firings.
"You don't do yourself a favor if you trick the interview system to get in," one former employee told Business Insider. "It's a really challenging place to work ... They don't just put it [culture deck] away when you get hired. It comes up all the time, in every meeting."
Netflix has a "WeAreNetflix" account on LinkedIn, Twitter, and other social networks where it documents what its like to work at the streaming company. It also has a podcast where its execs and recruiters discuss what individual teams, like legal, are doing.
"We're really looking for people who can help us with that scale and who want to live in a culture of freedom and responsibility and take risks and really push what we're trying to accomplish," Toda said.
Craft your social profiles, resum, or portfolio to showcase your skills, more than just your job titles. Netflix is known for making "unconventional hires" who may not have held the exact role they're hiring for before but have transferable skills for roles, company insiders said.
Netflix recruiters like to see that you're passionate about the company and its values, too. That could be as simple as including a sentence in your email to a hiring manager or recruiter that says, "I'm really passionate about X value from your culture memo," or "My favorite Netflix shows are X, Y, Z."
Netflix, like other companies, also relies on employee referrals to find rockstar recruits. About 15% of people on Glassdoor who said they interviewed at Netflix got the opportunity through employee referrals.
The company does not have a formal referral program that offers bonuses or other perks for referring employees who get hired. (It doesn't offer any bonuses.) So job hunters seeking referrals from Netflix employees will have to show they're worth the energy.
"Assume people are reading it on their phones," said the recruiter, who has worked with Netflix, and spoke under condition of anonymity. "More than three swipes up on your phone, it's too long. You should be able to tell somebody why you're reaching out and what you have to offer."
Insiders also recommended applying for openings through Netflix's website before requesting a referral. Netflix really does mine those online applications, the insiders said. The employee recommendations could go further if recruiters see the person who was referred has been actively applying and interested in Netflix.
That's followed by a call with the hiring manager, who would be your boss if you get the job. Then comes an interview panel at Netflix's offices. Depending on the role, there may also be a technical or skills test at some point.
During the on-site interview, you'd typically meet with four to eight people, including the hiring manager. The more senior the position, the more people you're likely to meet with, former employees said. Be prepared for at least half a day of interviews, the people said. Some candidates may be asked to come in multiple times to accommodate the schedules of top executives.
The interviewers also rate their recommendation on the candidate on a scale of one to four, one for "no," two for "leaning no," three for "leaning yes," and four for "yes," two former employees said. Other people involved in the candidate's interview process can also access this feedback, but it's not available to the candidate or employees more broadly, they said.
It's meant to assess how comfortable candidates would be giving and receiving feedback and how they might handle conflict. Integrity and courage are two tenants of Netflix's culture. "You say what you think, when it's in the best interest of Netflix, even if it is uncomfortable," the memo says.
Employees are encouraged to regularly give feedback to other employees, including their bosses, all the way up to CEO Reed Hastings. People also routinely push back on ideas in meetings to make sure they've considered things from all angles before moving forward, insiders said.
"I loved it because he said, 'I've never done it ... I've never been in an environment where I felt safe to do that,'" Toda said. "But then he also said, 'I read the culture memo and I know that I'm going to need to do it here. It's one of the reasons I'm interviewing, because I want to build that skill.'"
There are two conventional ways to attract Netflix. You can cross your fingers and hope your film gets accepted to significant festivals, builds lots of buzz, and garners the attention of someone from Netflix. This rarely happens.
The challenge is this. Any good distributor or sales agent hears pitches many times a day. As a result, you'll need to find creative ways to make your film rise above the noise and get noticed. For example, maybe you have a popular social media account, a robust list of email subscribers, or a super engaging trailer on YouTube.
If you can show how your film has been received online, the buzz it has created, and how it has engaged with its target audience, you'll make your movie more of a no-brainer for acquisitions. Here are some questions to help get you thinking:
If other movies on the Netflix platform are similar, you'll need to figure out how to make your film unique from the competition. How does your movie fill a gap in the Netflix library? And how will your movie help Netflix retain current subscribers or attract new subscribers?
Once you have a well-rehearsed pitch showcasing your film's value, your next step is to reach out to the distributor or sales agent and make the pitch. Assuming the distributor or sales agent has an ongoing relationship with buyers from Netflix and other platforms, they will know quickly if they think they can sell your movie.
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