My Label Designer Deluxe
Gano Richardson
As a premium brand owner, you want to draw this quality-focused customer to your small-batch bourbon, elaborate eyeshadow palette or deluxe multivitamins. And you understand thoughtfully designed labels are a key component of the exclusive buying experience.
Getting your luxury label right starts with a partner who gives you guidance on everything from premium materials to eye-catching embellishments. See the National Reach, Local Touch difference for yourself.
The thoughtful use of metallic details, multiple substrates for multiple labels (likely hand-applied), double-sided printing and a cleverly hinged label communicate the brand story and evoke a luxury product.
Luxury product packaging design often remains within established market looks, such as wine labels with matte, antique appearances and nutraceuticals with a high-gloss finish. Therefore, it follows that going against the grain of these established trends can help your luxury goods stand out from competitors, especially for products like wine that face major competition on the shelf.
Going completely against type to stand out can be risky if not executed well. The product may appear out of place when established norms are expected (e.g. a goofy, kitschy wine label on a premium expensive bottle).
In addition to seeking their design input, confirm their technological printing capabilities, too. A high-quality label printer will be able to guarantee precise registration, color vibrancy and producibility for your labels.
The international stage is adorned with a rich tapestry of designer brands, each offering its unique aesthetic and cultural narrative. French houses like Givenchy and Berluti exude Parisian sophistication, while British stalwarts like Burberry and Alexander McQueen marry tradition with innovation.
Acne Studios has a knack for reimagining wardrobe staples with a unique twist. From impeccably tailored suits to casual streetwear, their collections offer versatility and a sense of effortless cool.
Alexander McQueen has carved a niche in a world of audacious designs and complex storytelling. Originating from the imaginative prowess of the late British designer Alexander McQueen in 1992, this fashion house has long been a magnet for men who veer towards the intricate and the theatrical.
AMI Paris has carved a niche with a unique blend of classic and contemporary in the heart of Paris, a city renowned for its fashion sensibility. Founded in 2011 by Alexandre Mattiussi, AMI Paris targets the modern man who yearns for practical yet stylish pieces that transcend the seasons.
Mattiussi, an alumnus of prestigious houses like Dior, Givenchy, and Marc Jacobs, brings a dose of relatability to high fashion. He conjures a line-up that includes everything from crisply tailored suits to casual pullovers, all infused with an effortless Parisian flair that resonates with men seeking comfort and charisma in their wardrobes.
For AMI Paris, the key is subtle: a perfectly placed pocket, the ideal tapering of a trouser leg, or the nuanced shade of a knit sweater. This attention to detail creates a tapestry of timeless and refreshingly modern pieces.
Jeans distressed as if scraped along the sunbaked asphalt of the Sunset Strip and leather jackets reminiscent of backstage rendezvous are among its signature pieces. These are garments cut from the fabric of rebellion but tailored to perfection, offering a maverick sensibility for men who wish to rewrite the rules.
Founded in 1917 by Cristobal Balenciaga, the brand raised its flag in Spain before eventually finding its current home in France. Balenciaga has etched its name as a forerunner of contemporary style, notably winning admiration for its sought-after footwear.
Tracing its roots back to 1851 in the Swiss town of Schnenwerd, Bally is a paragon of Swiss craftsmanship married to modern luxury. Founded by Carl Franz Bally, the brand initially specialized in meticulously crafted footwear, setting a high bar for quality and durability.
The story of Balmain extends far beyond the fashion runways, tracing its origin back to 1945 when Pierre Balmain founded it. For men who consider clothing a form of artistry, Balmain became synonymous with luxury.
Bottega Veneta, the iconic Italian fashion house founded by Michele Taddei and Renzo Zengiaro in 1966, has been a symbol of understated luxury and impeccable craftsmanship since its inception.
In 2021, Matthieu Blazy stepped into the role of creative director, inheriting the legacy of two remarkable predecessors. As the brand continues to evolve, Bottega Veneta remains a beacon of sophistication and craftsmanship in high fashion.
Brioni, an illustrious Italian fashion house, was established in 1945 by tailor Nazareno Fonticoli and entrepreneur Gaetano Savini. Renowned for its exceptional tailoring and sartorial expertise, Brioni quickly earned a reputation as a symbol of Italian elegance and craftsmanship.
Brioni dressed James Bond in several films, including Thunderball and Casino Royale, further solidifying its association with sophisticated menswear. With a legacy spanning nearly eight decades, Brioni continues to set the standard for refined menswear, offering a range of tailored clothing, shirts, accessories, and luxury goods that embody the essence of Italian luxury and style.
Founded in 1978, the eponymous brand Brunello Cucinelli has become synonymous with the finest cashmere garments and a philosophy that places human dignity and craftsmanship at the core of its mission.
In 1856, Thomas Burberry founded the enduring British luxury brand, carving out its reputation with the invention of gabardine fabric and the iconic trench coat. Fast forward to the 21st century, and Christopher Bailey assumed the creative helm in 2001.
Founded in 1945 by Celine Vipiana in France, Celine stands as a storied name in high fashion. While the brand has seen various designers at its helm, Hedi Slimane has been its creative, artistic, and image director since February 1, 2018.
Comme des Garons, the avant-garde fashion empire, stands as a testament to the boundless creativity and innovation of its founder, Rei Kawakubo. Established in Tokyo in 1969, the brand burst onto the global fashion scene in the 1980s with its radical, deconstructive designs that challenged conventional notions of clothing.
Dior Men, previously known as Dior Homme, under the creative direction of Hedi Slimane and Kris Van Assche, serves as a specialized alcove within the broader fashion empire, dedicated solely to menswear.
Dior Men distinguishes itself through its signature bee logo, which decorates clothing and accessories. Abstaining from the monochrome tendencies of its luxury peers, Dior Men readily embraces a palette of vibrant colors.
In 1985, the Italian fashion scene welcomed the advent of Dolce & Gabbana, the creative brainchild of Domenico Dolce and Stefano Gabbana. The pair, who met five years prior, first dabbled in designing leotards, swimwear, and underwear before broadening their artistic scope to encompass a full spectrum of clothing and accessories.
Dries Van Noten, a member of the storied Antwerp Six, has been crafting an artistic narrative in the fashion world since he founded his label in 1986. Known for his intricate use of textiles, embroidery, and lush prints, Van Noten tailors not just clothes but emotion for men who seek layers of complexity in their wardrobe.
From floral-embellished overcoats to subtly embroidered suits, Dries Van Noten offers a sartorial vocabulary for the modern man who leans toward visual storytelling. With each collection, the designer invites men into a world of nuanced elegance, where each garment serves as a tactile diary entry in contemporary fashion.
Canadian twins Dan and Dean Caten catapulted into the fashion world with their Italian fashion house, Dsquared2, founded in 1995. The brand quickly gained traction with its audacious designs that exude modernity and strength.
Under the creative direction of Kean Etro, who held the reins from 1990, Etro cultivated a unique blend of traditional craftsmanship and innovative, free-spirited design. However, in May 2022, a new chapter unfolded for Etro as Marco De Vincenzo assumed the role of creative director, ushering in a fresh perspective and creative energy.
Fendi, the illustrious Italian luxury fashion house, has a storied history of exceptional craftsmanship and timeless sophistication. The brand was founded in Rome in 1925 by Adele and Edoardo Fendi, and it gained acclaim for its exquisite fur creations.
The brand entered a new chapter when Maximilian Davis assumed the creative director role in March 2022. Davis, already a name mentioned among the A-list, brings a signature style defined by precise tailoring and intricate textures.
For those captivated by a union of modern ingenuity and enduring elegance, Giorgio Armani serves as the epitome of sartorial distinction. The brand emerged from Milan on July 24, 1975, founded by Giorgio Armani and his close collaborator, Sergio Galeotti.
Givenchy, the esteemed French luxury fashion house, has witnessed notable creative shifts under the guidance of its various creative directors. Riccardo Tisci, who assumed the role in 2005, brought a bold and edgy aesthetic to the brand, fusing streetwear influences with high fashion sensibilities.
Nestled in Florence, Italy, Gucci stands as a cornerstone in fashion, currently as part of the prestigious French luxury group Kering. Since its establishment in 1921 by Guccio Gucci, this brand has become influential in 21st-century fashion.
Founded in 1837 by Thierry Herms, the brand first entered the French market as a harness workshop. Today, Herms is a titan in the luxury fashion industry, universally adored for its meticulously crafted handbags, menswear, scarves, and ties.
c80f0f1006