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This short article below nicely frames the opportunity in mobile video, 360 video and Virtual reality that is about to explode in 2016. Brands should act now to gain and maintain competitive advantage in their markets by responding quickly, as it is likely that by mid to late 2016 even the traditionally "less nimble" brands will be focused on creating content in these rapidly developing spaces.
The article was written by Subrat Kar, the co-founder & CEO of Vidooly, a analytics company who help brands measure and grow their online video capability. The article was published online on inc42.com
Another eventful year in the world of digital marketing is coming to an end. The biggest talking point of the year of course was Video! 2015 has been the year when almost everyone started realizing the true potential of video. Online conglomerates that had never focused much on video were forced to turn their attention towards it; whereas those who already had video as a part of their overall vision were forced to fine-tune their strategy further.
Facebook started offering monetization to content creators, launched Live streaming for celebrities and supporting 360 videos. YouTube realized the potential of a growing market like India and launched its production facility called YouTube Space in Mumbai. In November, Snapchat revealed that an astonishing 6 Billion videos are being sent using its platform every day! Incredible statistics were being tossed around every day! New product tweaks and announcements to accommodate videos better, had become the norm!
According to a recent report by PricewaterhouseCoopers, around 20% of all cable customers in the US are going to join the cord cutting trend in 2016. For the uninitiated, Cord cutting refers to viewers cancelling their subscriptions to Cable TV. The major reason behind this trend is the lack of choice that users face while selecting the bundle of programs/channels of their choice. As the quantity and quality of content available online has steadily increased in short-form video platforms like YouTube and long-form platforms like Netflix, consumers now have more choice than ever before.
The number of regular TV viewers has been in decline in countries like France, Russia and China as well. Walt Disney and ESPN have already witnessed this first-hand: ESPN reportedly lost 7 million customers for its cable channel in the last 2 years!
Online video distribution is probably finally set to overtake traditional TV broadcast in 2016. Chances are, far more people will watch the 2016 Summer Olympics through the web than through the Television!
The public is invited to stroll down Garfield Avenue to watch the bold, colorful, hand-traced animated videos depicting residents, police officers and City elected officials presented in the unique rotoscoping digital format based on live action video interviews. Three different videos, about three minutes to five minutes in length, will be projected and re-shown continuously during the event onto the front entry area of the Central Library, in the courtyard entrance outside the Police Department building and on an exterior wall of the historic Pasadena City Hall building.
Portions of Garfield Avenue near the video locations will be blocked off to vehicular traffic. Food trucks will be available on site during the event. For online information about Roto Pasadena, visit
A streaming media service (also simply called a streaming service) is an online platform that allows users to watch or listen to content, such as movies, TV shows, music, or podcasts, over the internet. Instead of downloading the content to their device, users can stream it in real-time, which means they can start watching or listening immediately without having to wait for the entire file to download. Popular examples of streaming services include Netflix, Spotify, and YouTube.
An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as controllers or distributors of such content. Most of these services are owned by a major film studio. Some streaming services started as an add-on to Blu-ray offerings, which are supplements to the programs watched.[1]
Digital streaming acts in a similar way to on-demand television in that the program to watch is selected. But the program is not recorded or stored like it might be on TiVo, etc. Digital video purchases grant a user indefinite access to a show or film, but the terms and conditions vary as to whether the file can be downloaded or must be streamed.
A client end-user can use a media player, computer, smartphone, or smart TV to start and continue playing digital video content before the entire file has been transmitted. Users will need an Internet connection to stream or download video content. Users lacking compatible hardware or software systems may be unable to stream or download certain content.
The following services are owned and operated by television networks, cable channels, or other conglomerates in that market. They are major content producers, and their streaming services serve as the primary means of distributing the content that often first airs on their networks or channels.
Join us for the Stone Lab Guest Lecture Series. Hear about relevant Lake Erie research topics and get updates from state agencies. There are two ways to attend: see the lecture live on Gibraltar or watch online from the comfort of your own home.
Guest Lecture
Can Lake Erie help us monitor cyanobacterial blooms in the rest of the country? A view from 700 miles up
Rick Stumpf , Oceanographer, NOAA National Centers for Coastal Ocean Science