Master P among honorees at 2010 VH1 Hip Hop Honors

[props4pops]

Back for its 7th year, the 2010 VH1 Hip Hop Honors will celebrate the
achievements of hip hop with a little southern twist. This year, the
show will celebrate the music, the influence and the artists from The
South. Previously announced, Jermaine Dupri, J Prince of Rap-A-Lot
Records, Luther "Luke" Campbell and The 2 Live Crew, Master P, and
Organized Noize will be honored through performances in collaboration
with some of today's hottest talent. With performances by Bun B, Lil'
Jon, Paul Wall, Pitbull, T-Pain and Trina, to name a few, generations
of hip hop will bridge the gap for one exceptional night to set it off
with the original style and flavor that sparked and inspired the
evolution of this now global music phenomenon. Additional talent will
be announced soon. "2010 VH1 Hip Hop Honors: The Dirty South" will
tape from NYC's Hammerstein Ballroom and air on VH1 on Monday, June 7
at 9:00 PM ET/PT.

Making his debut as the host of "2010 VH1 Hip Hop Honors" is comedian/
actor Craig Robinson, host of NBC's upcoming season of "Last Comic
Standing" and star of "The Office" as well as the hit movies "Hot Tub
Time Machine," "Pineapple Express," and "Zack and Miri Make a Porno."
Craig joins the ranks of previous hosts of VH1's annual celebration
which includes 3-time host Tracy Morgan, Vivica A. Fox and co-host MC
Lyte who hosted the inaugural VH1 Hip Hop Honors show.

Previous celebrations have honored hip hop luminaries who broke new
ground and propelled the genre into the true cultural phenomenon that
it has become. Last year's production celebrated the 25th anniversary
of Def Jam records, the label that created the stars that pushed hip
hop culture forward, including LL Cool J, Public Enemy, Jay-Z, Kanye
West, Slick Rick, Rick Ross and Rihanna. Rick Rubin, Russell Simmons,
Lyor Cohen, Julie Greenwald, Bill Stephany, Kevin Liles and LA Reid
were honored as the architects of the legendary label.

"2010 VH1 Hip Hop Honors: The Dirty South" is the first time that the
show has honored a particular geographic region for its hip hop
celebration. The Southern style of music and its artists, have been
significant on the NYC-born genre and helped to expand its appeal
worldwide.

"In order to continue our efforts to honor the best in hip hop, it is
so important that we recognize the South and the tremendous impact
that it has had on hip hop music. The southern experience is one that
is unique to America and while filled with its own testimony of trials
and triumphs, hip hop has served as a universal medium where the
journey is shared. Some of the most popular current hip hop artists
are from The South. Our honorees opened the door for the southern
story to be told, and it is one that continues to resonate with all
people all over the world." said Lee Rolontz, Executive Vice
President, Original Music Production and Development, VH1.

VH1 has launched its site dedicated to "2010 VH1 Hip Hop Honors: The
Dirty South" at HipHop.VH1.com with artist profiles, exclusive online
programming, show information and more. The site also houses the Hip
Hop Rally Machine, a tool that allows users to hype their favorite
Dirty South artists and weigh in on who they want to see at the event
by socially broadcasting their picks through Twitter and Facebook. A
map of the US depicts real-time user activity from around the country
by graphically displaying user messages. Performances and other video
elements from the event will also be available at HipHop.VH1.com and
on VH1 Mobile leading up to and following the on-air premiere of the
show.

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