Music Rising and Gibson Foundation Partner With Tulane for Curriculum on Gulf Coast Musical Heritage

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Sep 18, 2010, 9:13:22 AM9/18/10
to nola music announce
Music Rising, an award winning initiative co-founded in 2005 by U2's
the Edge, legendary producer Bob Ezrin and Gibson Guitar Chairman and
CEO Henry Juszkiewicz announced a $1 million program in partnership
with Tulane University to develop a college curriculum that will
provide a permanent, comprehensive and definitive study of the musical
heritage of New Orleans and the Gulf Coast region. The Music Rising
program is administered by the Gibson Foundation.

Music Rising has worked closely with Nick Spitzer, professor of
anthropology and American studies and creator of Tulane's public radio
program American Routes in creating the connection with Tulane. The
curriculum for the program on music and culture of the Gulf Coast will
be implemented at Tulane and available to other universities through
web and print materials. In addition to drawing from field, studio and
live interviews, programs and performances of the American Routes
Collection, the curriculum will draw upon the resources of the William
Ransom Hogan Archive of New Orleans Jazz as well as the Maxwell Music
Library, the Louisiana Collection, the Southern Institute and the New
Orleans Gulf South Center, all housed at Tulane.

"I wouldn't be where I am today without the unique musical heritage
that is New Orleans," said U2's the Edge. "So much has come from that
part of America. From the birth of jazz, the roots of Rock 'n' Roll
and R&B, to the traditional celebrations in the streets, New Orleans
has provided all of us with great musical traditions. This new
curriculum, which I am personally very proud of, will help preserve
this history and educate for many years to come."

"Our goal has always been to preserve the musical culture of New
Orleans and the Central Gulf. We started by replacing instruments
that were lost in the hurricanes of 2005," said Bob Ezrin. "And now we
are thrilled to be working with the wonderful folks at Tulane
University to develop a course of study that will allow people from
the region and all over the world to study and understand that culture
and the music that creates it."

The Music Rising curriculum at Tulane will preserve the great musical
heritage of the Gulf Coast region and eventually be adapted to
educational levels ranging from elementary through high school.
Preserving the music of the region has always been the driving force
behind the many initiatives Music Rising has supported since its
inception in 2005 after the devastating hurricanes of Katrina and
Rita. It is critical to the organization that the various styles of
music which have borrowed from earlier traditions be understood and
taught to future generations. New Orleans has been the birthplace of
jazz, blues, Dixieland and even funk, all of which make the region
arguably one of the most important spawning grounds for global musical
culture. Building the Music Rising curriculum will also serve as a
catalyst to develop a comprehensive system of archives that will
preserve a vast amount of Gulf Coast based cultural history.

"Tulane University is the perfect partner for this venture. From
their Music and Humanities departments which are world renowned to
Nick Spitzer's American Routes and the amazing archives that they have
built over the decades," said Henry Juszkiewicz, Chairman and CEO of
Gibson Guitar. "Now, all of these departments and disciplines will be
engaged in a historical collaboration in creating this amazing course
of study. We are very proud that Gibson Foundation could play such an
integral role."

Tulane Provost Michael Bernstein foresees that new public service
opportunities for Tulane students could arise from the Music Rising
curriculum. Tulane requires that all undergraduate students complete a
specified number of service-learning hours, which are connected to
their coursework.

"This is the kind of collaboration that lies at the heart of the
service-learning commitment at Tulane - an enduring promise to our
city, our state, and our region that the talents and imagination of
our very best artists, scholars, and students will serve the interests
and needs of the community," Bernstein said. "Tulane is profoundly
grateful to Bob Ezrin, Music Rising and the Gibson Foundation for
their exceedingly generous support of a significant endeavor on behalf
of the arts and culture of the Gulf Coast region."

Through the project Music Rising hopes to create a new generation of
students, scholars, musicians and community members who can perform,
document, produce, preserve and advocate for the music and cultures of
the Gulf Coast and create an opportunity to generate awareness of the
significant importance of the musical heritage and traditions that
originated from this region of the United States.

About Music Rising:

Music Rising, a campaign launched in 2005 to replace musical
instruments lost or destroyed by hurricanes in the Gulf Region was co-
founded by U2's the Edge, producer Bob Ezrin and Gibson Guitar CEO and
Chairman Henry Juszkiewicz. The campaign has since aided over 2,700
musicians and over 50,000 students and choir members in its initial
three phases. In its fourth phase Music Rising plans on preserving the
rich musical heritage of the Gulf Coast with a dedicated academic
program which will be announced late 2010. Partners of Music Rising
represent one of the most diverse partnerships in the entertainment
industry and include MusiCares, Guitar Center Music Foundation,
Musician's Friend, Julien's Auctions, Live Nation, Kennedy/
Marshall,Ticketmaster, Hard Rock International, VH-1 Networks, MTV
Networks, Real Networks, ABC News Now, The NFL, Rolling Stone
Magazine, Mr. Holland's Opus, ACT and the Bush-Clinton Katrina Fund.
Music Rising is the recipient of the prestigious 2005 Halo Award for
Cause Marketing, 2006 Billboard Humanitarian Award, the 2008 PRISM
Award and has been recognized around the world by various media
organizations. Music Rising has launched Music Rising Nashville to aid
the musicians who lost instruments in the May 2010 floods. Music
Rising is administered by the Gibson Foundation.

About Gibson Foundation: Founded in 2002, the Gibson Foundation is
committed to making the world a better place for children by creating,
developing and supporting programs and other non-profit organizations
in their efforts to advance education, music and the arts, the
environment and health & welfare causes. For more information or to
donate to the Gibson Foundation and support many of its causes go to

About Tulane University: Founded in 1834, Tulane is one of the most
highly regarded and selective independent research universities in the
United States. A member of the prestigious Association of American
Universities, it is part of a select group of 63 universities with pre-
eminent programs of graduate and professional education and scholarly
research. Tulane's schools and colleges offer undergraduate, graduate
and professional degrees in liberal arts, science and engineering,
architecture, business, law, social work, medicine and public health
and tropical medicine. For more information on Tulane go to
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