Yes, a lot more it is true. Though it is still cheaper than using the "hubs" provided by some of the 433MHz vendors such as LightwaveRF. And id transmits too. I'm using it with kit from at least 3 vendors including LightwaveRF, HomeEasy EU and Nexa. Unlike proprietary units, it means that you can mix and match thanks to Node-RED so my LightwaveRF remote control can operate HomeEasy plugs and visa versa, the Nexa doorbell can also operate plugs from anyone and so on.
So if you are investing in 433MHz, it doesn't work out so bad in the end.