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Amelie Robertos
Learn how to adjust your downloads settings to get Netflix to automatically manage it for you with its Smart Downloads features, and how to manage downloads for countries with restricted licenses. For more, learn about Netflix's hidden menu or see CNET's reviews of all the streaming services
If you're familiar with using Netflix on your mobile device, you've probably noticed the dark "Download" button that sits right below "Play." Clicking that button starts a download of a local version of the movie or TV show you want.
You can download Netflix movies and TV shows on iPhone, iPad, Android and Amazon Fire devices, as well as computers with Windows 10 or 11 and some Chromebooks and Chromeboxes. Netflix downloads are set by default to only use Wi-Fi, though you can change that in your app settings.
TV shows can be downloaded individually by clicking the download icon next to each episode. On Android devices, you can download an entire season of a show by tapping the separate Download Season button next to the My List, Rate and Share links near the top of a movie or show listing.
Netflix allows you to keep a maximum of 100 downloads on as many devices as are included in your subscription plan. Each of the downloads has a different expiration date based on its content license -- some expire as early as 48 hours after you first start watching. Downloads can be renewed, but some have a limit on how many times per year. If a movie or show leaves the Netflix service, all downloads for it immediately expire.
You can delete individual movies and shows by unselecting the check box next to each title. You can remove all of your downloads by going into your App Settings and clicking "Delete all downloads" under Downloads.
A "Downloads" tab (called "My Downloads" on Windows) that sits at the bottom of the Netflix app shows you which downloads are in your library and lets you play them. It also lets you customize your download settings, such as Smart Downloads.
When turned on, Download Next Episode will automatically delete TV show episodes once you've watched them and then download the next episode in the season. It's a no-brainer for anyone who downloads TV shows, which is probably why the feature is turned on by default in Netflix apps.
Downloads for You expands the automatic downloading and deleting options for Netflix that are used in Download Next Episode. The feature is available in the iPhone, iPad and Android versions of the Netflix app, as well as some Chromebooks and Chromeboxes.
After Downloads for You is turned on, Netflix uses your viewing habits and preferences to download movies and TV shows that the service thinks you will like. Once you watch them, they're automatically deleted.
If you don't want to watch a downloaded title, you can delete it the same way you would delete downloads that you initiated manually. You can also click the icon of a square surrounded by a broken circle to cancel downloads in progress. Downloads for You only works over Wi-Fi.
Turning that feature on will then open up options for limiting how much data Netflix will automatically download for each user profile, anywhere from 0.5GB to 9.5GB. (Netflix notes that one hour of video at normal quality is about 0.25GB.)
Whether a movie or TV show can be downloaded on Netflix depends on its content license, and licenses vary from title to title. Netflix says that it tries to make as many titles available for download as possible, and when a movie or show is not downloadable it's usually because of three reasons:
In my informal survey, the titles I found mostly likely to be excluded from downloading are popular TV shows from cable or broadcast networks. "Grey's Anatomy," "Gilmore Girls" and "The Walking Dead" are three shows you can stream on Netflix, but not download.
Geographical restrictions that limit streaming titles in certain countries also apply to downloaded movies and TV shows. If you're traveling in a country where Netflix is not showing the title you downloaded, you won't be able to watch it, even though you already downloaded it in your home country.
Trying to watch a downloaded movie in a country where Netflix doesn't show it will result in an error message in the Netflix app: "Download Not Available in This Country -- Not all downloads are available to watch in every country."
VPN software that create virtual private networks can be used to get around geographical restrictions, but Netflix makes a strong effort to block VPN from working with its service. Using a VPN to bypass geo-blocking could also be considered a violation of Netflix's terms of use.
Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages.[6]
Launched on January 16, 2007, nearly a decade after Netflix, Inc. began its pioneering DVD-by-mail movie rental service, Netflix is the most-subscribed video on demand streaming media services, with over 277.7 million paid memberships in more than 190 countries as of July 2024.[5][7] By 2022, "Netflix Original" productions accounted for half of its library in the United States and the namesake company had ventured into other categories, such as video game publishing of mobile games through its flagship service. As of October 2023, Netflix is the 23rd most-visited website in the world, with 23.66% of its traffic coming from the United States, followed by the United Kingdom at 5.84% and Brazil at 5.64%.[8][9]
Initially, Netflix offered a per-rental model for each DVD but introduced a monthly subscription concept in September 1999.[20] The per-rental model was dropped by early 2000, allowing the company to focus on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per-title rental fees.[21] In September 2000, during the dot-com bubble, while Netflix was suffering losses, Hastings and Randolph offered to sell the company to Blockbuster for $50 million. John Antioco, CEO of Blockbuster, thought the offer was a joke and declined, saying, "The dot-com hysteria is completely overblown."[22][23] While Netflix experienced fast growth in early 2001, the continued effects of the dot-com bubble collapse and the September 11 attacks caused the company to hold off plans for its initial public offering (IPO) and to lay off one-third of its 120 employees.[24]
DVD players were a popular gift for holiday sales in late 2001, and demand for DVD subscription services were "growing like crazy", according to chief talent officer Patty McCord.[25] The company went public on May 23, 2002, selling 5.5 million shares of common stock at US$15.00 per share.[26] In 2003, Netflix was issued a patent by the U.S. Patent & Trademark Office to cover its subscription rental service and several extensions.[27] Netflix posted its first profit in 2003, earning $6.5 million on revenues of $272 million; by 2004, profit had increased to $49 million on over $500 million in revenues.[28] In 2005, 35,000 different films were available, and Netflix shipped 1 million DVDs out every day.[29]
In 2004, Blockbuster introduced a DVD rental service, which not only allowed users to check out titles through online sites but allowed for them to return them at brick and-mortar stores.[30] By 2006, Blockbuster's service reached two million users, and while trailing Netflix's subscriber count, was drawing business away from Netflix. Netflix lowered fees in 2007.[28] While it was an urban legend that Netflix ultimately "killed" Blockbuster in the DVD rental market, Blockbuster's debt load and internal disagreements hurt the company.[30]
On April 4, 2006, Netflix filed a patent infringement lawsuit in which it demanded a jury trial in the United States District Court for the Northern District of California, alleging that Blockbuster's online DVD rental subscription program violated two patents held by Netflix. The first cause of action alleged Blockbuster's infringement of copying the "dynamic queue" of DVDs available for each customer, Netflix's method of using the ranked preferences in the queue to send DVDs to subscribers, and Netflix's method permitting the queue to be updated and reordered.[31] The second cause of action alleged infringement of the subscription rental service as well as Netflix's methods of communication and delivery.[32] The companies settled their dispute on June 25, 2007; terms were not disclosed.[33][34][35][36]
On October 1, 2006, Netflix announced the Netflix Prize, $1,000,000 to the first developer of a video-recommendation algorithm that could beat its existing algorithm Cinematch, at predicting customer ratings by more than 10%. On September 21, 2009, it awarded the $1,000,000 prize to team "BellKor's Pragmatic Chaos".[37] Cinematch, launched in 2000, was a system that recommended movies to its users, many of which might have been entirely new to the user.[38][39]
Through its division Red Envelope Entertainment, Netflix licensed and distributed independent films such as Born into Brothels and Sherrybaby. In late 2006, Red Envelope Entertainment also expanded into producing original content with filmmakers such as John Waters.[40] Netflix closed Red Envelope Entertainment in 2008.[41][42]
In January 2007, the company launched a streaming media service, introducing video on demand via the Internet. However, at that time it only had 1,000 films available for streaming, compared to 70,000 available on DVD.[43] The company had for some time considered offering movies online, but it was only in the mid-2000s that data speeds and bandwidth costs had improved sufficiently to allow customers to download movies from the net. The original idea was a "Netflix box" that could download movies overnight, and be ready to watch the next day. By 2005, Netflix had acquired movie rights and designed the box and service. But after witnessing how popular streaming services such as YouTube were despite the lack of high-definition content, the concept of using a hardware device was scrapped and replaced with a streaming concept.[44]
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