Thanks, Manoj, for the very helpful Mint link. If the process requires a resolution from the Municipal Corporation, and the resolution was passed in 2014, the process has been followed. If we'd like to change the process for name changes, let's work towards that?
Personally, jaggery village is not an inspiring name - which is what Gurgaon means. It was a slangized version of the original name anyway. Many of us used to joke about changing it to 'Gur-metro'.
Indeed, Victor Mallet of the Financial Times has quite correctly pointed out that for a foreigner, Gurugram is much easier to pronounce than the current name. My office has an American CEO in our fashion business who calls it Grgun, to rhyme with urban. Guru is easy enough to say, and all of us know how to say gram as in kilo-gram.
As for loss of brand equity, what happened to Bengaluru and Mumbai - did they really lose brand equity? None of the 250 odd out of the Fortune 500 companies have located here in cyber city close to the Delhi airport not because they loved the name of the city. The day Jewar airport comes up near Greater Noida, many would perhaps shift there. Today, most of us have stopped saying Bombay- even foreigners refer to it as Mumbai. Five years later, people will be comfortable with Bengaluru - but the name change has not damaged its brand equity.
I could recall several earlier name changes in India - Cawnpore to Kanpur, Trivandrum to Thiruvananthapuram, Allepey to Allapuzha, Mysore to Mysuru and so on, including Orissa to Odisha. As my modest suggestion, let's not devote too much time to this. This time is much better used in ideating and implementing how our city can be governed better to make citizen life much easier.
Kind regards
Shailesh Pathak
Best wishes
I do not know why they could not rename it as Gurugaon, instead of Gurugram. The change would have been less traumatic and the brand name would have remained more or less intact.
Regards
Kishore Asthana