Fwd: Case study

[shashank sharma]

FYI

---------- Forwarded message ----------
From: gopal padma kumar <gipm...@gmail.com>
Date: Wed, Oct 3, 2012 at 11:00 AM
Subject: Case study
To: shashan...@gmail.com
Cc: gipm...@gmail.com


Dear Shasank,

the following basic study is required to be done for the case study:

 

1. Consumption pattern in India: volume  of consumption of    chocolate in different markets with variety including Chicory blends/instant coffee/ fwd delivery systems like Cafe day/ Barista..

2. Trend analysis in consumption pattern.

3. Competitive analysis: SWOT/ Porter 5  F/ STEEPLE / Technology profile of  present players in the market.

4.  Starbuck's SWOT and business model in international markets including brand image, experience curve, finance options.

 

pl pass this on to your group 

 

  

 

--
Shashank Sharma