Fwd: Evaluation of your minor assignments of "Conasume Behaviour" and "Brand Management"

[AKSHAT SHARMA]

---------- Forwarded message ----------
From: "Ashutosh Ojha" <ashu...@gmail.com>
Date: 23 Jan 2014 12:29
Subject: Evaluation of your minor assignments of "Conasume Behaviour" and "Brand Management"
To: "AKSHAT SHARMA" <akshat.p...@gmail.com>
Cc: "bhavin patel" <bhavinphar...@gmail.com>, "Nirmit Shah" <nirmi...@gmail.com>, "shaheen merchant" <shahee...@gmail.com>, "sneha ushir" <sneha_...@yahoo.com>

Dear CRs of M. Pharm+MBA Final Year,

Please forward this to all your classmates.

Thank you.

Ashutosh Ojha

Dear Class of Final Year M. Pharm+MBA Final Year,

I have finished evaluating your minor assignments of "Conasume Behaviour" and "Brand Management". Your assignments were as follows:

1. "Consumer Behaviour": Barring spending money on Retail audit research data (eg. IMS) or prescription data (CMARC, SMSRC), the Indian Pharmaceutical industry does precious little towards Market Research and other initiatives to understand the Consumer Behaviour of the external customers (doctors/patients) and internal customers (field force/employees). Armed with an M. Pharm and an MBA degree, what are the various initiatives you can think of undertaking in an area of responsibility of Marketing that may be assigned to you. You can focus on any one kind of external or internal customer.

 

You are expected to use the key learnings you have had from your "Consumer Behaviour" lectures in the class. The length of this write-up should be at least three pages of printed matter on an A4 size paper in a font size not exceeding 12. 

2. "Brand Management": A critical appreciation of a highly successful Pharma Brand and a another non-Pharma Brand.

It pains me to note that, in Consumer Behaviour, many of you have unabashedly plagiarised the entire assignment, complete with repetition of identical spelling mistakes. This is unacceptable and I have decided to award zero marks out of 10 for the internal assignment for people who have indulged in plagiarism.

The names of defualters are

1. Abhilash Vangari
   
2. Ankit Bhatt
3. Dharmin Joshi
4. Dhaval Dudhat
5. Dhaval Patel
6. Dweep Chokshi
7. Jaimin Patel
8. Jaimin Joshi
9. Jaimy Shah
10. Nilesh Visave
11. Pooja Goswami
12. Rachana Shetty
13. Deepak Chandra
14. Sagarbhai Patel
15. Sneha Ushir
16. Tanmay Dodal
17. Vishal Raval

Similarly, wherever the assignments in "Brand Management" submitted are more or less carbon copies, marks have been deducted for both the "donor" and the "receiver". I have not considered it worth my while to investigate, who has copied from whom.

To say the least, I feel I have failed as your teacher of 3 years to motivate you to submit an original submission on the two subjects I taught you last trimester.

It pains me immensely.

I wish you all the best in your careers.

Ashutosh Ojha