Faces of the Capital: The New Era of Modeling in Islamabad

[Shokat Ali]

Islamabad, the serene capital of Pakistan, long known for its wide boulevards, diplomatic enclaves, and mountainous backdrops, is stepping into a new identity — one painted in creativity, individuality, and cultural reinvention. This identity is being sculpted not just by architects and artists but by a dynamic group of people at the forefront of fashion and self-expression: models.

The city is experiencing a modeling renaissance, with a new generation of talent breaking away from traditional molds and reshaping how modeling is seen in Pakistan. “Faces of the Capital” is more than just a catchy phrase — it represents a growing wave of individuals using fashion and modeling to tell personal stories, reflect modern values, and redefine beauty standards. This article explores this exciting shift and what it means for Islamabad’s cultural future.

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Modeling in Islamabad: A Slow but Steady Bloom

Historically, Islamabad wasn't considered a hotbed of modeling activity. Glamour was typically reserved for Karachi and Lahore, with their major fashion weeks, production houses, and Islamabad celebrity networks. Islamabad, by contrast, was quieter — polished, perhaps too reserved to be seen as a breeding ground for fashion icons.

Yet over the last decade, and particularly from 2020 onward, a cultural undercurrent began to rise. Local photographers started shooting bold editorial content. Indie designers looked to the hills and skylines of the capital for inspiration. And a generation of digital natives began using social media to create platforms for self-expression, using modeling not as an end goal but as a medium for storytelling.

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A Diverse and Digital Generation

The new modeling scene in Islamabad is fueled primarily by Gen Z and Millennials, who don’t wait for approval from agencies or industry insiders. Platforms like Instagram, TikTok, and YouTube are the new runways, and everyone with a phone and a sense of style has a chance to shine.

What sets this generation apart?

1. Inclusivity Over Exclusivity: Models from various backgrounds, body types, and skin tones are stepping into the spotlight. The traditional “fair and thin” beauty standard is being challenged — replaced by a broader, more authentic definition of attractiveness.

2. Digital Savviness: Many models now double as influencers, photographers, stylists, and editors of their own content. Their careers are self-managed and portfolio-based.

3. Purpose and Identity: Fashion is often used as a form of protest or identity exploration. Models are more outspoken about social issues like climate change, gender equality, and mental health.

4. Community Support: The scene is tightly knit. Models, makeup artists, stylists, and photographers often collaborate for TFP (Trade for Photos) projects, building each other’s portfolios while fostering a shared creative culture.

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Who Are the Faces of the Capital?

Several notable personalities have become symbols of this modeling evolution — not necessarily by walking national runways, but by building strong, unique presences both online and in print.

• Sania Rahim: Known for her unconventional looks and strong opinions, she’s modeled for sustainable fashion brands and appeared in spoken word videos.

• Ali Naqvi: A former engineering student turned editorial model, Ali’s androgynous aesthetic and confident storytelling have landed him shoots with experimental brands.

• Hiba and Zara: Twin sisters who create fashion content around cultural nostalgia, exploring desi fashion with a contemporary lens.

• Ahsan Photography Collective: While not models, this creative group is responsible for discovering and launching many Islamabad-based talents.

These faces reflect not just beauty, but narratives of modern urban identity — full of contradictions, creativity, and courage.

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The Role of Agencies and Creative Hubs

As this culture gains momentum, new modeling agencies and collectives are stepping up to support the talent in Islamabad.

Key Agencies & Groups in 2025:

• ModelHaus ISB: A boutique agency offering management, training, and branding services to upcoming models.

• The Capital Frame: A creative collective that combines styling, photography, and casting for commercial and editorial projects.

• NextGen Islamabad: A hybrid agency-digital platform that scouts models via Instagram and helps them navigate brand deals and digital monetization.

These groups serve a dual purpose — they offer professional infrastructure and also act as safeguards against exploitation, providing safe spaces, mentorship, and guidance to new models entering the industry.

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Shaping Islamabad’s Unique Fashion Identity

Islamabad’s modeling scene doesn’t mimic Karachi’s flashiness or Lahore’s glamour. Instead, it leans into subtlety, elegance, and natural aesthetics. The city’s look is clean, curated, and often minimalist — a direct reflection of its architecture and landscape.

Fashion shoots in Islamabad are often staged:

• On the Margalla Hills

• Along the modern lines of Centaurus or E-11 rooftops

• In quiet parks and old bazaars, juxtaposing tradition with the new

Models embrace both eastern and western influences, mixing shalwar kameez with sneakers, or saris with leather jackets. This blend of modern and traditional styles reflects a broader trend of cultural hybridization, something that’s being celebrated, not censored.

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Challenges Facing the Industry

Despite the creative energy, Islamabad’s modeling scene is not without its challenges:

1. Limited High-Profile Exposure

Islamabad still lacks large-scale fashion shows and media houses that can propel local models to national fame.

2. Social Conservatism

While attitudes are shifting, many aspiring models — especially women — still face family or community pressure and judgement.

3. Lack of Regulation

The freelance nature of the industry means inconsistent pay, undefined contracts, and occasional exploitation.

4. Infrastructure Gaps

There’s still a need for more professional studios, fashion schools, and dedicated grooming programs within the city.

However, grassroots initiatives and digital platforms are helping to bridge these gaps — slowly, but with impact.

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Looking Ahead: The Future of Modeling in Islamabad

The modeling scene in Islamabad is no longer in its infancy. It has matured into a movement, one that reflects the city's growing cultural confidence. With more brands now looking to represent real, diverse faces and with technology continuing to break down geographic barriers, models from Islamabad have the potential to go global.

What the industry needs now:

• More investment in creative infrastructure (agencies, studios, and training)

• Formal recognition of modeling as a respected career path

• Platforms that protect, promote, and pay young talent fairly

• An expanded culture of collaboration over competition

If nurtured properly, Islamabad could emerge as not just a political capital, but a creative capital — a place where expression thrives and where new standards of beauty and identity are created.