Exploring the Fashion and Modeling Scene in Islamabad

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Shokat Ali

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Jun 5, 2025, 1:12:34 PMJun 5
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Islamabad, the capital city of Pakistan, is often celebrated for its pristine landscapes, clean infrastructure, and political significance. But behind the diplomatic facades and tree-lined boulevards lies a thriving, often underappreciated, creative ecosystem. Among the rising stars of this ecosystem are Islamabad’s fashion and modeling communities, steadily making their mark on the national and regional stage.

Though traditionally overshadowed by the fashion hubs of Lahore and Karachi, Islamabad is rapidly developing its own unique fashion identity. With a combination of creative energy, youth-driven initiatives, and the power of digital media, the city is emerging as a quiet trendsetter. This article explores the evolving fashion and modeling scene in Islamabad, what sets it apart, and what the future holds.

A Creative Culture on the Rise

The fashion scene in Islamabad has historically been more conservative and modest compared to its counterparts in other cities. However, over the past decade, a new wave of young designers, stylists, models, and photographers has begun to reshape that narrative.

From university-based fashion shows to high-end bridal campaigns, Islamabad has become a fertile ground for experimentation and expression. Much of this growth can be attributed to:

  • The influence of social media platforms like Instagram and TikTok.

  • A growing number of local fashion startups and indie brands.

  • A supportive network of freelancers, creatives, and entrepreneurs.

  • The desire among youth to pursue non-traditional, artistic careers.

The Modeling Landscape

Unlike other major cities where agencies dominate, Islamabad’s modeling scene is mostly freelance and community-driven. Many aspiring models begin their careers through collaborations with local photographers or by growing a digital presence on social media.

Key Features of the Modeling Scene:

  • Freelance-centric: Most models operate independently rather than through agencies.

  • Influencer crossovers: Many models are also influencers, leveraging brand deals and sponsored content.

  • University exposure: Events at institutions like NUST, COMSATS, and FAST offer exposure and experience to newcomers.

  • Collaborative spirit: A strong sense of community between photographers, stylists, and models has helped the scene grow organically.

The modeling industry in Islamabad isn’t just about fashion either — it extends into beauty campaigns, e-commerce catalogs, music videos, and advertising for local businesses.

Who’s Shaping the Scene?

The fashion and modeling movement in Islamabad is a collaborative effort. Here are the key players contributing to its rise:

1. Photographers and Videographers

Talented visual artists like Hamza Bukhari, Taimoor Ali, and several others have carved a niche for Islamabad-based editorial shoots, combining urban aesthetics with the city’s scenic backdrop.

2. Stylists and Makeup Artists

Beauty professionals are essential to the industry. Islamabad has seen the emergence of successful stylists and MUAs like Zay Beauty, Nabila’s Islamabad, and Studio by Zara. These professionals contribute to the high production value of shoots and campaigns.

3. Fashion Designers and Brands

Boutique brands such as Lulusar, Generation, and homegrown startups often collaborate with Islamabad’s models for their digital catalogs and Instagram campaigns. Bridal designers and festive wear specialists also conduct regular photoshoots with local models.

4. Influencers and Digital Content Creators

Islamabad’s influencer scene overlaps heavily with its modeling community. Creators like Mariam Sheikh and Sara Ali often model for brands, host fashion events, and review beauty products.

Notable Platforms and Events

While Islamabad doesn’t yet host fashion weeks as prominent as those in Karachi or Lahore, several local initiatives and events are helping bridge the gap:

  • University Fashion Shows: These are breeding grounds for modeling talent and creative design.

  • Seasonal Exhibitions: Fashion expos and lifestyle events provide opportunities for live modeling and promotional gigs.

  • Independent Shoots: The city’s numerous photographers and stylists organize concept-based shoots that are often featured on social media and digital fashion publications.

  • Bridal Campaigns: Due to high demand for wedding wear, Islamabad has become a hotspot for bridal modeling.

Fashion with a Distinct Identity

What makes Islamabad’s fashion unique is its blend of tradition and modernity. The fashion scene leans towards clean, elegant aesthetics, often drawing from:

  • Minimalist cuts

  • Soft color palettes

  • Nature-inspired elements (flowers, greenery, hills)

  • Modest fashion infused with contemporary design

You’re just as likely to find a model posing on the trails of Margalla Hills as in a minimalist studio set. This integration of the natural landscape with fashion gives Islamabad its signature style.

Opportunities for Aspiring Models and Designers

Islamabad’s fashion scene is growing fast, and so are the opportunities for new talent. If you’re an aspiring model, designer, or creative, here’s where the doors are opening:

  • Digital Campaigns: Brands looking for lifestyle content often hire local models and stylists.

  • Online Boutiques: E-commerce stores seek regular photoshoots to update catalogs and social media.

  • Bridal Fashion: A booming industry in the capital, with high demand for models and stylists.

  • Collaborative Projects: Many creatives in Islamabad are open to TFP (Trade For Photos) collaborations to build portfolios.

Moreover, you don’t need to rely on an agency. With a strong online presence, a solid portfolio, and professional conduct, you can build a modeling career independently.

Challenges the Industry Faces

While the scene is promising, it still faces some real limitations:

1. Limited Formal Infrastructure

Unlike larger cities, Islamabad lacks major modeling agencies or fashion training institutes. Most careers are built informally.

2. Social Conservatism

Despite growing acceptance, modeling is still viewed with skepticism in some circles. Models — especially women — face societal pressure and must navigate cultural sensitivities.

3. Inconsistent Pay

Beginner models and creatives often work unpaid or for “exposure.” There is a growing demand for fair compensation and professional standards.

4. Limited Events

The city lacks high-profile fashion events that can launch new talent nationally. However, this is slowly changing as local events gain traction.

The Role of Social Media

Social media has been instrumental in democratizing fashion and modeling in Islamabad. Platforms like Instagram, TikTok, and YouTube allow new models, stylists, and brands to reach audiences directly.

Many careers now start not in fashion agencies but through:

  • Instagram portfolios and reels

  • Collaborations with small brands

  • Participation in digital challenges and trends

  • TikTok fashion transitions or makeup reveals

For young creatives, social media is not just a platform — it’s the new runway.

The Road Ahead

Islamabad’s fashion and modeling industry is no longer in the shadows. It is growing quietly, confidently, and with a unique aesthetic that blends nature, culture, and modern style. As more people pursue fashion-related careers, the city is poised to become a creative hub of national significance.

For that to happen, several steps are needed:

  • More training and mentorship opportunities

  • Supportive platforms for emerging talent

  • Greater professionalization and fair pay

  • Safe and inclusive creative environments

With the right push, Islamabad can transform its local fashion scene into a powerhouse that contributes meaningfully to Pakistan’s creative economy.

Final Thoughts

Exploring the fashion and modeling scene in Islamabad reveals a city in the middle of transformation — one that is balancing tradition with innovation. It’s a place where young people are using style as a form of self-expression, identity, and even activism.

Whether you're an aspiring model, designer, content creator, or simply a fashion enthusiast, Islamabad offers a fertile ground to create, connect, and grow. And while the scene is still evolving, one thing is clear: fashion in Islamabad is here to stay — and it’s just getting started.

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