Fwd: PROPOSAL FOR OFFICIAL ACADEMIC & SUSTAINABLE FASHION PARTNERSHIP
Director NIFT Mumbai
धन्यवाद एवं शुभकामनाओं सहित / Thanks & regards,
Prof. Ajit Kumar Khare, PhD
निदेशक (प्रभारी) / Director (I/c)
राष्ट्रीय फैशन प्रौद्योगिकी संस्थान
National Institute of Fashion Technology
वस्त्र मंत्रालय, भारत सरकार
Ministry of Textiles, Govt. of India
प्लॉट नं.15, सेक्टर - 4, खारघर, नवी मुंबई – 410210
Plot no.15, Sector - 4, Kharghar, Navi Mumbai - 410210
दूरभाष/Tel: 022-27747001
From: Chittara Media <bran...@chittaramedia.in>
Date: Fri, May 29, 2026 at 2:10 PM
Subject: PROPOSAL FOR OFFICIAL ACADEMIC & SUSTAINABLE FASHION PARTNERSHIP
To: <directo...@nift.ac.in>
Cc: <nift....@nift.ac.in>
The Director
National Institute of Fashion Technology (NIFT)
Subject: Invitation to Join as the Official Academic & Sustainable Fashion Partner of Chittara Miss Karnataka 2026
Respected Sir/Madam,
Greetings from Chittara Media Network.
We are delighted to announce the launch of Chittara Miss Karnataka 2026, a prestigious state-level beauty and personality pageant scheduled to be held in October 2026 in Bengaluru. The event aims to celebrate the talent, confidence, intelligence, creativity, and leadership qualities of young women across Karnataka while promoting social awareness and sustainability.
As one of India's premier fashion education institutions, the National Institute of Fashion Technology (NIFT) has consistently nurtured some of the finest fashion professionals, designers, stylists, and innovators in the country. We believe that the vision of NIFT aligns perfectly with the objectives of Miss Karnataka 2026.
Therefore, we are pleased to invite NIFT to join us as the Official Academic & Sustainable Fashion Partner of Miss Karnataka 2026.
A Unique Sustainability Initiative
One of the key highlights of Miss Karnataka 2026 will be a special segment dedicated to Sustainable Fashion and Environmental Awareness.
As part of this initiative, contestants will showcase specially designed outfits created using recycled and upcycled materials such as:
- Recycled tyres
- Plastic waste
- Fabric waste
- Paper waste
- Metal scrap
- Industrial recyclable materials
Through this platform, we aim to demonstrate how creativity and fashion can contribute towards environmental conservation and responsible consumption.
Proposed Role of NIFT
As the Official Academic & Sustainable Fashion Partner, NIFT may:
- Nominate students and faculty members to participate in the design process.
- Develop and curate sustainable fashion collections for the event.
- Showcase innovative designs created from recycled materials.
- Participate in fashion styling, garment construction, and backstage coordination.
- Conduct workshops and awareness sessions on sustainable fashion.
- Present student projects and innovations before industry leaders and media.
Benefits to NIFT
Official Partner Recognition
- Exclusive designation as:
"Official Academic & Sustainable Fashion Partner – Miss Karnataka 2026" - Recognition during all major event announcements and media interactions.
Brand Visibility
- Prominent logo placement on:
- Event backdrop
- Stage branding
- Promotional creatives
- Invitations
- Press releases
- Digital campaigns
- Event website and social media platforms
Student Showcase Opportunity
- Platform for students to showcase their talent before:
- Celebrities
- Fashion designers
- Industry experts
- Corporate leaders
- Media professionals
Industry Exposure
- Networking opportunities with:
- Leading fashion brands
- Beauty and lifestyle companies
- Corporate sponsors
- Entertainment industry professionals
Sustainability Leadership
- Position NIFT as a leading institution promoting sustainable and circular fashion.
- Highlight student innovation in waste-to-fashion design.
- Strengthen NIFT's commitment to environmental responsibility and sustainable development.
Media Exposure
The event will receive extensive coverage through Chittara's media network:
Digital Reach
- YouTube Subscribers: 338,000+
- Facebook Followers: 186,000+
- Instagram Followers: 130,000+
- Facebook Reach: 121 Million Views (Annual)
- Instagram Reach: 60 Million Views (3 Months)
- YouTube Reach: 45 Million Views
Television Reach
- Estimated TV Viewership: 1.5 Crore+
Awards & Recognition
- Special recognition for participating students and faculty.
- Sustainable Fashion Excellence Awards for outstanding designs.
- Certificates of Participation and Appreciation.
About Chittara
For over 17 years, Chittara has been one of Karnataka's most recognized entertainment and media brands, successfully organizing major events, celebrity programs, awards ceremonies, and cultural initiatives that reach millions of viewers across television, print, digital, and social media platforms.
We firmly believe that this partnership will create a powerful platform that combines education, fashion, sustainability, creativity, and women empowerment while inspiring the next generation of fashion innovators.
We would be honoured to have NIFT as our Official Academic & Sustainable Fashion Partner and look forward to discussing this collaboration further.
Thank you for your valuable time and consideration.