Fwd: Exploring Research-Backed Product Development: Intimate Wear for Teens and Early Adult

[Dr. Ajit Khare]

Best wishes 

धन्यवाद एवं शुभकामनाओं सहित / Thanks & regards,

Prof. Ajit Kumar Khare, PhD

राष्ट्रीय फैशन टैक्नालाँजी संस्थान/ National Institute of Fashion Technology

वस्त्र मंत्रालय, भारत सरकार/ Ministry of Textiles, Govt. of India
निफ्ट परिसर, प्लॉट नंबर 15, सेक्टर-4 / NIFT Campus, Plot No. 15, Sector-4

खारघर, नवी मुंबई- 410210 / Kharghar, Navi Mumbai - 410 210

महाराष्ट्र (भारत) / Maharashtra (India)

Ph: 022 27747027

 M: +91 9783804084

www.nift.ac.in

www.nift.ac.in/mumbai

---------- Forwarded message ---------
From: Rohit Mathuran <ro...@soraisoul.com>
Date: Mon, 9 Mar 2026, 14:22
Subject: Exploring Research-Backed Product Development: Intimate Wear for Teens and Early Adult
To: ajit....@nift.ac.in <ajit....@nift.ac.in>
Cc: Ektaz Shah <ek...@soraisoul.com>

Dear Dr. Khare,

Thank you for your response and openness to exploring this further.

We are developing an intimate wear brand designed specifically for  girls (14–19), grounded in a fundamental insight: current products are engineered for adult morphology, not the physiological and emotional reality of growing bodies. Our research and mother interviews has surfaced real, structural gaps like sizing instability, normalized discomfort, and emotional friction around first-bra experiences.

What excites us most is that this is not a fashion problem. It's an engineering and human development problem. And that's precisely why we believe NIFT's perspective is essential.

We'd like to explore a deeper collaboration with you and your students:

Research & Co-Creation Partnership:

• Conducting structured focus group discussions with NIFT students to validate product assumptions and refine prototypes

• Leveraging student expertise in textile engineering, fit architecture, and adolescent body research

• Developing a sizing and comfort framework grounded in actual morphological data from your cohort

• Creating internship opportunities for interested students to work directly on product iteration

Why this matters beyond the business: This project sits at the intersection of fashion technology, public health, and adolescent development, exactly the kind of applied research that builds real academic impact while solving a consumer problem.

We're at a critical stage where the difference between surface level branding and genuine engineering will determine our success. Your guidance would help ensure we're building something truly worthy.

Would you be open to a brief call to discuss how we might structure this partnership in a way that works for NIFT ?

Regards,

Rohit

9833510157