Microsurvey Downloads
Clara Vanliere
In this post, we will talk about what defines a microsurvey, how does a microsurvey differ from traditional surveys, why they are valuable for organisations, how to use microsurveys in practice and more.
As the name suggests, microsurveys are short yet effective surveys that typically consist of around two to three questions. They are often solicited with the goal of evaluating a single issue, and thus generating feedback that enables the organisation to tackle that issue quickly and effectively. Also worth noting is that microsurveys are predominantly used in-product to gauge product usage and satisfaction. However, they are not limited to this purpose. Many organisations are also increasingly using microsurveys on their marketing channels such as web and mobile apps.
So, you absolutely cannot expect your visitors to stop scrolling and take long surveys at different website touchpoints. To collect meaningful feedback, website surveys should be short and quick. And thankfully, we have microsurvey feedback to do just the job.
Microsurvey feedback makes quick and continuous surveying possible and allows for capturing the general sentiment of users/customers at different touchpoints while they engage with the website or mobile app.
Microsurvey is exactly what the name suggests. It is like a traditional survey, just shorter. It is an in-app and website survey and usually only consist of two to three questions, one question on each screen, that do not take more than a few seconds or minutes to finish answering.
Traditionally, email surveys were the most popular feedback methodology. But despite being a more personalized way to reach out to customers, email surveys may not be the sure-fire solution to all feedback needs anymore. Research says that the average email survey response rate is only between 25%-30%. Email surveys have certain limitations; you cannot expect your customers to open your emails and complete your lengthy survey. In fact, some of your surveys may end up in the spam folder.
A microsurvey appears on the website or mobile app as Popup Surveys or in a small window next to the content. They are short in nature and collect feedback through the Likert Scale, rating scale, button, and multiple-choice questions. A Microsurvey can also consist of an open-ended question.
A microsurvey can be targeted toward a set of audiences based on where they are in the customer journey. This means that a popup or survey window would appear on the website/app if you perform an action that was set to trigger the survey. For example, if a customer places an order on a website or mobile app, a survey popup would appear asking the customer to rate their shopping experience.
Microsurveys are designed to ask for feedback after a specific interaction of the user on the website or app. They help in understanding the current sentiment of respondents based on that interaction, and, thus, can be used to collect quick feedback after every meaningful interaction, such as first website visit, purchase, sign up, etc.
A microsurvey tool can trigger microsurveys more more than once while the user is on your website to collect feedback on different actions they perform. For example, you can set a survey to open in a small window at the bottom of a blog or information page so the user can share their feedback on the content or in the case of incomplete information.
But a website microsurvey appears as a popup or window on the website itself, right as the user experiences a certain feature or completes a transaction. Not only are the customers more likely to take the survey, but they would also share reliable feedback fresh from their recent experiences.
Microsurvey feedback solves this problem because microsurveys are context-specific and are triggered based on the user's interaction with the website or mobile app. For example, if a customer is canceling your subscription, they can share the reason for the cancellation through the feedback survey on the cancellation page. A microsurvey tool is ideal for use when you want feedback from targeted audiences exactly at the point of interaction.
But with Microsurvey forms, you can capture customer sentiment at multiple touchpoints. For example, you can set an in-app Microsurvey to be triggered when the user uses a new app feature. This would allow them to share feedback. You can also add an open-ended question to ask for their suggestion or share a unique challenge they faced.
The number of responses for website surveys is usually greater than that of other survey methods because they are quick and easy to take. As a result, you can have a large sample, which improves the accuracy and reliability of feedback. To explain this in a simpler way, if you have a response rate of 20% for 100 respondents and a large sample of 1000 responses, the accuracy of feedback would be higher in the larger sample.
Website microsurvey forms can be configured to appear on the transaction screen either as a popup or in a small survey window as soon as the customer makes a transaction, for example, places an order. One can use an emoji survey asking customers to rate their satisfaction level regarding their purchase experience by selecting the smiley or emoji that best reflects their emotions..
Website Exit Intent Surveys are microsurvey forms that pop up on the website when the user is about to exit the website without meeting your conversion goals or making a purchase. Exit Intent Microsurveys are used to understand the exit intent, i.e. collect insights from non-converting users about why they leave without making a purchase or completing a transaction. They trigger when the user is about to close the website or change tabs.
Similarly, you can add a microsurvey after each blog post to let readers share their feedback or input on the blogs. Usually, a simple Helpful/Not Helpful Survey can help you understand how your content is perceived.
The purpose of Microsurveys is to create a continuous feedback loop without interrupting the user. But if a popup survey keeps reappearing even after the user closed the window, it can not only annoy visitors but can also create a negative brand image. After all, your website is the face of your brand online.
MicroSurvey CAD is a complete desktop survey and design program specifically for surveyors, contractors, and engineers. No plug-ins or modules are necessary. The drawing functions necessary to survey - COGO, DTM, Point Cloud manipulation and DESIGN - are built into Microsurvey CAD.
MicroSurvey CAD Ultimate supports point cloud & LIDAR data - along with some pretty incredible, time-saving utilities. MicroSurvey CAD Studio expands on that with keyframe animation with fly through cameras or cameras mounted on CAD objects.
MicroSurvey CAD is compatible with data from all major total stations and data collectors. Data downloads automatically with MicroSurvey FieldGenius data collector software. MicroSurvey CAD also directly reads and writes AutoCAD R2.5-2012 files.
Over 11 hours of built-in training movies in short segments (172 in all) speed the learning curve by capturing the operations performed in MicroSurvey with a verbal and visual description of the functions as they are used.
MicroSurvey's revolutionary Active Drawing Technology makes work more enjoyable and efficient by giving you immediate graphical feedback as you modify data.
When was the last time you completed the long survey you ask your customers to fill out? This is a painfully obvious (and obviously painful) exercise you can do to assess the customer experience of your surveys. If the survey is long, you will probably find it a boring, tedious task to parse and answer the questions. Impatience grows as you face a seemingly endless list of attributes to assess.
You are not hearing from enough customers. Completion rates are abysmal. Studies show that the longer a survey is, the higher the chance of decreased, delayed, hasty or slapdash responses. So, the information you are getting from customers who are willing to run this gauntlet may not be thoughtful.
Not hearing from customers often enough. Surveying once or twice a year means you can only react to feedback once or twice a year! In a quickly changing market, this is unacceptable. More agile competitors are going to leave you in the dust.
Microsurveys take a well established, standardized question and use it as the first in a two-step survey. This first question can be used to measure Net Promoter Score, Customer Satisfaction Score, and Customer Effort Score, providing you with quantitative feedback. The second step then provides a way for respondents to give open-ended feedback explaining their score.
Response rates can be as high as 60% for microsurveys, and typically exceed 25%. These numbers can seem miraculous compared to the significantly lower rates that long-form surveys attain. By asking a single question in the right channel at the right time, customer are more willing to give feedback.
The advantage of endless Likert scale questions is that responses on a wide range of topics and attributes can be tallied and metricized. This makes things easier for you on the back end. However, every time a customer must chose a response from a range of values, you are putting the onus of quantification on him or her. You risk asking them to evaluate something they do not know or care about. Response quality, completion rates, and customer experience all suffer.
Today, you can take the burden of quantification off of customers and place it squarely on machine learning software. In the past, getting insights from large quantities of qualitative data has been hard, if not impossible. Technology is now available to auto-categorize all of that rich, qualitative feedback. Auto-tagging and sentiment analysis have come a long way!
For example, this dashboard screenshot shows an analysis of auto-categorized NPS feedback. Auto-tagging reveals themes in qualitative comments so you can know what promoters, passives and detractors are talking about in real time.