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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature - Gad Saad
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DESCRIPTION BOOK : For anyone interested in the biological basis of human behavior or simply in what makes consumers tick?marketing professionals, advertisers, psychology mavens, and consumers themselves?this is a fascinating read.What do all successful fast-food restaurants have in common?Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography?How does the fashion industry play on our innate need to belong?Why do men?s testosterone levels rise when they drive a Ferrari or a Porsche?The answer to all of these intriguing questions is "the consuming instinct," the underlying evolutionary basis for most of our consumer behavior. In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we
DETAIL BOOK :
Author : Gad Saad
Pages : pages
Publisher :
Language : eng
ISBN-10 : B081K6PRPC
ISBN-13 :
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
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