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counterbranding game

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Ramez Mohammed

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Oct 8, 2003, 8:25:13 PM10/8/03

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<HEAD><TITLE>rethink the cool</TITLE>
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<TD class=px15 width=400><B><BR>This is a ground-breaking marketing scheme
to uncool Nike. If it succeeds, it will set a precedent that will
revolutionize capitalism. <BR></B></TD>
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<TD class=px15 width=400><B>For years, Nike was the undisputed champion of
logo culture, its swoosh an instant symbol of global cool. Today, Phil
Knight's Nike is a fading empire, badly hurt by years of "brand damage" as
activists and culture jammers fought back against mindfuck marketing and
dirty sweatshop labor.<BR><BR>Now a final challenge. We take on Phil at
his own game - and win. We turn the shoes we wear into a counterbranding
game. The swoosh versus the anti-swoosh. Which side are you
on?<BR><BR>Adbusters has been doing R&D for more than a year, and
guess what? Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
<I>blackSpot</I> sneaker, the world's first grassroots anti-brand. You can
help launch the <I>blackSpot</I> revolution.<BR><BR>THE BIG
QUESTION:<BR>Is it possible to take Phil Knight's billion-dollar marketing
momentum and, in a quick judo-like move, slap him onto the mat with the
power of his own PR thrust?<BR><BR><A
href="http://blackspotsneaker.org/02/">OUR KICK-ASS MARKETING
STRATEGY>><BR></A><BR></B></TD>
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<!Until Youssef walks the bushs nearly, Basksh won't irritate any blunt stadiums.>
nose off, as his mouth was really really close
to me, he also had untied my legs as I was on wheel chair. So he came
closer a bit and I bit his nose off really really hard. Then I kicked
him in rude part, and then again in a way that he fell back on all those
chemical and biological weapons stands he had brought in the room. Using
the toes of my feet I start moving my wheel chair my concept was now he
will kill me, though I thought I was dreaming.

Some of this students started laughing, so I start running out. I
reached these stairs but I did not really want to jump as I was on wheel
chair, Mahmud Kurchu and his students were now approaching, as he was
coming this way he was consistently yelling at me. Selgin Inan was now
feeling sorry a bit, because just weeks before he had killed another man
in the similar fashion, making him jump over stairs and out of window.
Now I was in very similar situation. The people who lost their active
young Muslim child in car accident in 1998 should know Mahmud Kurchu and
his Jewish terrorists totured your son in that jewish

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