Strategic Management And Business Policy By Azhar Kazmi Pdf Free Download

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The purpose of thisarticle is to highlight the lack of business sustainability of small and mediumenterprises in Ghana and how the trend can be reversed through the adoption of customerrelationship management and strategic management practices as a solution for sustainablebusiness that can transcend generations.

Small and medium businessesin Ghana more often either collapse, shuts down or in case owners are sick, thebusiness cease or when owners die, the business dies with them. Those that are ableto put structures and systems in place soon become dreary and inward looking andeventually fall into decline, as a result of lack of strategic management and customerrelationship management. Failure to build, develop and manage strategic and customerrelationships creates complacency stifling growth and profits notwithstanding businessexpansions, hence the business folds up or shuts down with economic turbulence.

strategic management and business policy by azhar kazmi pdf free download

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According to Bloomberg,8 out of 10 small and medium businesses fail within the first 18 months and thereason being that, they simply run out of cash. (Bloomberg 2013). The trend canbe reversed if small and medium enterprises embeds the necessary elements includingcustomer and strategic relationship management practices to enable their long-termsustainability.

Implications of theshort lives of small and medium businesses in Ghana is an indication of a cycleof stifled economic growth as new businesses keep springing up but without a successful,practical and workable existing business model to emulate or learn from to supporttheir sustainable business practices.

[26]. Texila AmericanUniversity, Strategic Management Modules 1-12:Strategic Planning; Business Level Strategies; Basic Concepts of Strategic Management,Mission and Objectives, Importance of Strategy in Business, Strategic Managementin Small Businesses (2015)

[27]. Texila AmericanUniversity, Management Information SystemModules 1-12: Data Resource Management; Business Application in IS; ERP Models andArchitecture, Concept of EIS, Reviewed Role and Importance of MIS, Reviewed Processof Management (2015)

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STRATEGIC MANAGEMENT AND BUSINESS POLICY THIRD EDITION. Chapter 1 Introduction to strategic management and business policy. AZHAR KAZMI. Learning objectives. Describe the historical development of strategic management and business policy in the world and in India

LEVELS OF MANAGEMENT LEVELS OF STRATEGY Corporate Office CORPORATE CORPORATE-LEVEL SBU A SBU B SBU C SBU BUSINESS-LEVEL FUNCTIONAL Finance Marketing Operations HRM Information Levels at which strategy operates (c) Dr. Azhar Kazmi 2008

Formulation of strategies Implementation of strategies Strategic evaluation Establishment of strategic intent Strategic control Four phases in strategic management (c) Dr. Azhar Kazmi 2008

Strategy Formulation Environmental Organisational Appraisal Appraisal SWOT Analysis Corporate-level Strategies Business-level Strategies Strategic analysis and choice Strategic plan Strategy Implementation Project Procedural Resource allocation Structural Behavioural Functional & Operational Strategic Evaluation Strategic Intent Vision Mission Business definition Business model Objectives Strategic control Comprehensive model of strategic management (c) Dr. Azhar Kazmi 2008

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