How to put advertising on a Web site?
Jon
Nothing would be sold on the site and there would be no fee for using it;
revenue would hopefully be generated by selling advertising space.
I know how to put the site together, except for the advertising. Could someone
point me to any sources of information (preferably on the Web) as to how to go
about this?
Questions I have include:
Are there companies that handle this for Web site owners? I assume there
must be - how to find?
If I want to save money by doing it myself, then I imagine I would have to
learn how to use a banner rotation program, right? Any suggestions as to good
or bad ones? (I only know of one - WebAdverts, a CGI program.)
How much does one normally charge for advertising? Is it normal to charge
"by the hit" only or do some sites charge a flat rate in accordance with how
popular the site is?
Any helpful info or sources of info would be much appreciated.
(I hope this isn't off-topic for this newsgroup; I've already tried 3
alt.business groups but few people respond to hardly anything there.)
Jon
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Thor Kottelin
>I have an idea for a Web site that I think might generate a lot of hits.
>Nothing would be sold on the site and there would be no fee for using it;
>revenue would hopefully be generated by selling advertising space.
>
>I know how to put the site together, except for the advertising. Could someone
>point me to any sources of information (preferably on the Web) as to how to go
>about this?
Here's my favorite: http://clicktrade.linkexchange.com/
Thor
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Jon
Thanks for responding. The only thing, though, is that my site would be
specific to a certain geographical location, and I imagine local businesses
would be most interested in buying advertising space (or would pay more for
it). I would have my own ad on the site saying, "If you would like to advertise
here, send e-mail to..."
Jon
A Lieberman
> Thanks for responding. The only thing, though, is that my site would be
> specific to a certain geographical location, and I imagine local businesses
> would be most interested in buying advertising space (or would pay more for
> it).
Hi Jon,
With all the "free" places to get web spaces, the likelihood of business
to "pay" to get advertisement in a "localized" web page doesn't seem
logical unless it's geared toward their specialized products or a high
traffic website like cnn.com or usatoday websites
A good place to get some advertisement for your web page would be your
local media (newpaper, radio ads ect) though this would be a costly
measure.
>I would have my own ad on the site saying, "If you would like to advertise
> here, send e-mail to..."
Another way to "advertise" your web site would be to contribute to
newsgroups (like news.newusers.questions) or other newsgroups germaine
to the businesses you want to advertise for and then put your web site
location with a "brief" description of your website in your SIGNATURE
file.
Hope this helps
Allen
--
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Come visit my homepage!!!
Any unsolicited COMMERCIAL Email will be replied with a
complaint to the postmaster of the sender!
Jon
>
>With all the "free" places to get web spaces, the likelihood of business
>to "pay" to get advertisement in a "localized" web page doesn't seem
>logical unless it's geared toward their specialized products or a high
>traffic website like cnn.com or usatoday websites
I'm thinking of a site that would do something like have announcements as to
upcoming events in a certain city, so local businesses with Web sites (or
possibly even without) might want to advertise on the site if it was getting a
lot of hits.
Thanks for responding.
Jon
Bill Cole
>Jon wrote:
>
>> Thanks for responding. The only thing, though, is that my site would be
>> specific to a certain geographical location, and I imagine local businesses
>> would be most interested in buying advertising space (or would pay more for
>> it).
>
>Hi Jon,
>
>With all the "free" places to get web spaces, the likelihood of business
>to "pay" to get advertisement in a "localized" web page doesn't seem
>logical unless it's geared toward their specialized products or a high
>traffic website like cnn.com or usatoday websites
As someone who has webmastered for such sites, I disagree.
The difference between a high-traffic global site and a loal one with less
traffic will have to show up in rates, but not severely. You definitely
want to go after local advertisers with no need for global exposure, for
whom 50 views/day from local users will be more significant than 50,000
views/day from users who are 99.99% not able to be their customers. Of
course, you do have to sell advertising somehow, it will not just come
looking for you. A placeholder banner with "Your Ad Could Be Here" can
help, but you may want to do a little more, like doing what ad sales folks
for other local media do: cold calling. Not fun, but if you start with
businesses you are familiar with, you may find it easier than it sounds.
As for pricing mechanisms, you will have to work up something based on
impressions, i.e. how many times you actually send out the ad. Another
mechanism if the ad links to another site is to measure 'click-throughs'
but that requires a lot more work than measuring impressions. How much to
charge is a hard question faced by all advertising sellers. Impressions
obviously would be cheaper than click-through's, but whether an impression
is worth 2 cents or 2 dollars is not easily answered without knowing a lot
about who your viewers are and how valuable they might be to your
advertisers.
--
Bill Cole