Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar
marketing momentum and, in a quick judo-like move, slap
him onto the mat with the power of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/
buy it............................preorders@blackspotsneaker.org
sell it...........................wholesale@blackspotsneaker.org
invest in it......................investors@blackspotsneaker.org
support it........................donations@blackspotsneaker.org
join the jam........................jammers@blackspotsneaker.org
Make a straight donation... it's a worthy cause
with the potential to set an historic precedent
that could be repeated in other industries and
usher in more grass roots version of capitalism
in which megacorps do not control every area of
our children's lives.
https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0
Ayaz al-Hazwani
--
I was bleeding too
much, the nurses saw me, they actually knew all this was going on but
they did not want to be part of all this, I realized they will find me
soon, because of traces of blood and no one else wanted to help me
anyway. Probably because they were slaves too, the undocumented slaves
of powerful, wicked and corrupt. Nurse told one of the patients(a very
old man) to come forward and speak to me, he was in wheel chair, he told
me you are bleeding and you are in mental hospital are you crazy, I told
him no Jews are trying to kill me they kidnapped me from my house. He
told me he was also a normal man but because he stood up against them,
they brought him here, and they test biological and chemical weapons on
him, he said his mental condition was decaying. He told me he knows a
few others, he gave me their names too two were women and if I make it
to outside world I better tell everyone about it, he told me to run now.
That was now five years ago, I guess they must have killed him by now at
that time I was only 18 years old. That man was English and Christian.
And as he was saying there were a few more of those in there, bit
possibly means anyone who stood up against them Muslim or Christian was
killed and they ensured using our weaknesses to keep us busy fighting
with each other. It also means anyone who possibly could have asked for
justice has been killed, those who are outside just like to be mediocre
and fight with each other than work on real problem.
Conspiracy theory?s real script: shotting form upper levels
I got out again and started running d