Fwd: Cultured Meat Needs a Race to Mission, Not a Race to Market

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Paige Wilcoxson

Oct 19, 2022, 11:19:38 AM10/19/22
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Paige Wilcoxson  (she / her)
Chief Operating Officer, New Harvest
+ 1 213-454-3554  
pa...@new-harvest.org | www.new-harvest.org

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Begin forwarded message:

From: Dwayne at New Harvest <dwa...@new-harvest.org>
Subject: Cultured Meat Needs a Race to Mission, Not a Race to Market
Date: October 19, 2022 at 1:47:57 AM PDT
To: New Harvest Test <in...@new-harvest.org>
Reply-To: Dwayne at New Harvest <dwa...@new-harvest.org>

Hello New Harvest,

Can cellular agriculture rely on market forces to deliver on its promise to the world? Or are developers better served focusing on mission goals to get the job done?

“Cultured Meat Needs a Race to Mission, Not a Race to Market” is a call to action for the field of cultured meat. In it, we champion a mission-first approach, describing base mission objectives that should not be forgotten — but unfortunately can be — in today’s fevered race to get products to market.

Read our latest publication in Nature Food

Appearing in Nature Food's special issue on Cellular Agriculture. This paper will be openly available to the public for the first month only, so make sure to check it out ASAP!

And as a bonus for the special issue, Nature Food will hold a webinar coming up on October 25th at 4:30 PM (UK time). Two contributing authors, Dave Humbird and myself, will be part of this important discussion.

Register for the Nature Food webinar on Cellular Agriculture

As a non-profit advancing technology for the public good, we feel it is absolutely critical that we point out where the market - as it stands today - won't suffice.

So thrilled to be sharing our latest thinking with you.

Let me know what you think!

Dr. Dwayne Holmes
Director of Responsible Research & Innovation - EU, New Harvest
dwa...@new-harvest.org | +31 6 26 69 84 07
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