Philip Kotler Principles Of Marketing Ppt Free Download
Edilio Jetlife
Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.
Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.
The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations (Free Press, 1993) with Donald H. Haider, professor of public management, and Irving Rein. Uses marketing principles to help cities, regions and countries compete for investment and tourists.
This is the core marketing class in the BSc IB programme. Thecourse takes students from mundane problems in daily marketingactivity to discovering the underlying theoretical issues behindmarketing as practice and science. The course places heavy emphasison analysing global cultural and social patterns and their impacton marketing strategy. The basic course goals are therefore toprovide a comprehensive analysis of the basic principles ofmarketing-related activities within firms, with specificconsideration given to problems in international marketing. Inparticular, the impact of cultural differences and macro-socialpatterns on global marketing activities will be discussed.
As part of this general larger goal of the course, students willgain: