Internet Marketing and SEO

[Isabel Gelo-Columbie]

Internet marketing, also referred to as online marketing, Internet
advertising, or eMarketing, is the marketing of products or services
over the Internet. When applied to the subset of website-based
advertisement placements, Internet marketing is commonly referred to
as Web advertising (also Webvertising) and Web marketing. The Internet
has brought many unique benefits to marketing, one of which being
lower costs for the distribution of information and media to a global
audience. The interactive nature of Internet marketing, both in terms
of providing instant response and eliciting responses, is a unique
quality of the medium. Internet marketing is sometimes considered to
have a broader scope because it refers to digital media such as the
Internet, e-mail, and wireless media; however, Internet marketing also
includes management of digital customer data and electronic customer
relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the
Internet, including design, development, advertising, and sales.
Internet marketing does not simply entail building or promoting a
website, nor does it mean placing a banner ad on another website.
Effective Internet marketing requires a comprehensive strategy that
synergizes a given company's business model and sales goals with its
website function and appearance, focusing on its target market through
proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along
different stages of the customer engagement cycle through search
engine marketing (SEM), search engine optimization (SEO), banner ads
on specific websites, e-mail marketing, and Web 2.0 strategies. In
2008 The New York Times working with Score published an initial
estimate to quantify the user data collected by large Internet-based
companies. Counting four types of interactions with company websites
in addition to the hits from advertisements served from advertising
networks, the authors found the potential for collecting upward of
2,500 pieces of data on average per user per month.

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