Objectives of communication

[Sasidar Babu]

Hi ..
Hello Everybody!
today I'm with topic the Objectives of communication.
why do we need communication?
why do we study communication?
What are the objectives of Communication?
to know answers for above questions read below Article

Objectives of Communication
Business communication has many objectives. It's main objectives is
to develop and improve the business organization. The objective of
business communication are stated below:

To Exchange Information:
An important objective of communication is to exchange information
between employees of an organization.

To Achieve goals:
another important objective of business communication is to help
managers in achieving organizational goals.

To Co-ordinate:
Another objective of business communication is to help in
coordinating the activities of various work groups and departments
working with in the organization.

To plan:
another remarkable objective of communication is to collect
information form different sources and to help in making
organizational plans.

To give direction:
Another important objective of communication is to give effective
direction to the employees of an organization.

To increase efficiency:
Another objective of business communication is to increase the
efficiency of the employees of an organization by supplying various
information relating to work.

To Solve Problems:
Another remarkable objective of business communication is to help
solving different organizational problems.

To Create Consciousness:
One of the most important objective of business communication is to
create consciousness among the employees about their duties and
responsibilities by supplying various information's.

To Improve relations:
another objective of business communication is to improve
relationship between management and workforce within the organization.

To persuade:
To persuade the employees to work hard for the organization and the
buyers to buy organization's products are two other important
objective of communication.

To facilitate joint effort:
Joint effort requires unique motive, and unique mother means mutual
trust and unity arising from mutual communication.

To inform:
An important objective of business communication is to inform various
information, data and statistics to others.

To control:
To control the actives of subordinates is other important objective
of organization communication.

To initiate change:
Another objective of business communication is to initiate change
within the organization.

To take decision:
Another remarkable objective of communication is to help managers to
take decisions.

principle of relevancy:
The subject matter of communication should be relevant. Irrelevant
talks and information crate adverse action to the readers of the
message. So irrelevant matters should be eliminated from the message.

Principle of Dynamism:
The business environment is always changeable. So the communication
system should be speedy. dynamic and adjustable.

Conveying the right message:
The main object of communication is to convey the right message to
the right person, i.e., to the person for whom it is meant. The
message conveyed should be well understood and accepted by the
receiver in the right perspective. In other words, it should carry the
same meaning which has been conveyed so that it may be translated into
action effectively.

Coordination of effort:
Communication is an effective tool for coordinating the activities of
different persons engaged in running a business. Coordination without
communication is a remote possibility. The individuals or groups come
to know what others are doing and what is expected from them only
through communication.

Good industrial relations:
Communication develops good industrial relations as it conveys the
feelings, ideas, opinions, and viewpoints of one party to the other
party. The two parties - the management and the subordinates, come
closer through communication. They understand each other and dispel
any misunderstanding. Thus, it promotes cooperation and good
industrial relations.

Development of managerial skills:
Communication helps managers to understand human behavior at work.
Communication of facts, ideas, opinions, information, feelings, etc.,
add value to the knowledge of managers about various happenings, in
the organization and behavior of people. Thus, communication is a
process of learning
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if we go on thinking we can get many objectives for communication.





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sasidhar
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