Brian Tracy Psychology Of Selling Youtube

0 views

Skip to first unread message

Armanda Kicks

unread,

Aug 4, 2024, 10:42:53 PM8/4/24

to netmegusli

Goodquestion. You may not realize it, but everything you do involves selling. No matter what your job or profession, to get what you want in life you have to sell - whether it's an idea, a product or a service, or even yourself.

* The results of using this product will vary depending on your circumstances, time commitments, and overall application of this program - Based on these factors it is possible that the use of this product will generate little or no results for you. The use of this product does not guarantee financial improvement, business improvement, or personal improvement. Anything that you apply from the materials you learn, is done at your own risk.

** All customer reviews are provided by users of this site who are not affiliated with briantracy.com. The views expressed in any messages posted by a user do not necessarily reflect those of briantracy.com. Some testimonials may claim above-average results, but BrianTracy.com does not promise that you will experience similar results.

Testimonials Disclaimer

In The Psychology of Selling, bestselling author and management consultant Brian Tracy explains how you can become a top salesperson by understanding how your customers think. He walks you through basic and advanced selling techniques, demonstrating how you can dramatically increase your sales success by improving your skills just a little bit on a consistent basis.

People who succeed in sales have high incomes and job security. However, while many people enter the profession, only a few succeed. In fact, of every 100 salespeople, just four of them will earn as much as all the rest combined. The Psychology of Selling by Brian Tracy explains how you can become successful at sales by understanding the psychology behind top salespeople.

In the same way that the qualities that drive success are mental, the fears that drive failure are also mental. The primary fear that holds a salesperson back from success is the fear of rejection. The fear of rejection is triggered by the possibility of disapproval, judgment, or rudeness from a customer.

By the time you arrive at the close of your presentation, you should have prepared your prospect to be receptive to your request for the sale by setting up her expectations with a strong opening and by increasing her desire with a focus on benefits. A few guidelines that can help you seal the deal are:

Improve your creativity by thinking strategically. There are four strategic selling techniques you can use to greatly improve your sales success. Use these techniques as a framework within which you can get creative:

Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.

The Psychology of Selling by Brian Tracy is the best selling sales training program in history! Salespeople, learn to control your thoughts, feelings, and actions to increase sales higher, faster and easier than you ever imagined.

Recorded live 2/20/2023 during the Nashville Association of Sales Professionals monthly online networking meeting. If you'd like an invite to our next meeting, smash that TALK TO TERRY button in the lower right corner.

This spring get radio and TV ads for your automotive dealership that stand out from the crowd and cut through the clutter like fresh flowers in a field full of weedsSpring Radio & TV Spots for Car DealersThis spring get

It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell

Pre-Roll Video Ads for Car DealersPre-Roll Video Ads for Car DealersClose More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at

Terry Lancaster 0:02

How to sell more cars

The company is Terry Lancaster marketing. And I do just that marketing means I help people sell something pretty, pretty straightforward. Primarily, I help car dealerships I've been in business for about the last four decades, more automotive radio commercials than any other human being on the face of the earth probably 10 or 11,000 or something at this point, but I mostly help car dealers. 95% of my work is with car dealers.

If you know a car dealer if you if you love a car dealer, if you're connected to a car dealer, I would love an introduction to them. I help them produce radio TV spots, I write blog posts for them, I do direct mail for them. I send all their best customers, postcards and Christmas cards so they know that their loved ones have to come back again and again and again. And I do that for other people too. I train salespeople, whether they're automotive sales people or insurance salespeople or real estate agents that I trade them to market themselves the same way that I did because the the role of salesman has changed a little bit it's not not so much just just shaking hands and kissing babies right there at the door when they walk in. salespeople have to market themselves these days no matter what you're selling, and we're all have social media. And we all have these tools and a lot of salespeople aren't necessarily the greatest that using the marketing tool. So I help them and kind of teach them to market themselves. Like I've been marketing myself from from my bedroom after my naked yoga classes for the last 30 or 40 years. So so maybe I hadn't figured out how to have to have those on Zoom line, but if I do, you will be the first that I call so

our speaker today is Blake Liddell and Blaine is is one of my heroes. He's a member of the Toastmaster organization Popkins Toastmasters that were up there and he helped me get involved in Toastmasters years ago and I was competing in that and doing a lot which I left Toastmasters because I ended up doing so many podcasts that I didn't have time to do and I was on a guest after the after the first book came out I was on about 100 podcasts over the course of the next year. So that really helped me learn to just do my table topics but Blaine was instrumental in all of that and I've watched him grow he's grown momentum seminars, he's he's traveled around the country helping business people implement better benefits strategies to grow their business and today so talk about some of his ideas and some of running Tracy's ideas. A little How're you doing, buddy?

Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide

Audiobooks for car sales that keep you learning while the gas is burning. Turn your daily commute into automotive sales training gold.The best car cales audiobooksLet's call it commuter college.The average car salesperson spends about an hour a day getting

The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max

You're on some awesome, thank you so much, Terry. I appreciate that. And, you know, as we dive into this book, and I do have a PowerPoint just to kind of keep us on track. But I asked how many go this is a classic in business, the psychology of selling by Brian Tracy and how many of y'all have read this book?

No, oh my gosh, really? Oh, this is wonderful. Well, this will just be enough to barely whet your whistle. I encourage you to go out and get this book. So we're gonna dive into it a little bit. And I'm going to just a few things that in a year over the next 10 minutes, and I know that Terry had some time saved up for q&a, but if I come across something and you want to discuss it, I'm fine. Let's just going to open this up a little bit more discussion style rather than seminar and then there you go. All right. So let me see if I can bring up my PowerPoint. There we go.

Okay, I'm taking y'all can see that. Good. Okay, so Brian Tracy, the psychology of selling. It is a classic, and I should have probably looked up when this thing was written as bought about 2025 years ago. Of course Brian Tracy has anybody here not familiar with Brian Tracy? Well, Brian Tracy has written several sales books. And here's the thing I in fact, years ago, I would listen to Brian Tracy Zig Ziglar Denis Waitley. A lot of Tony Alessandra a lot of those guys are on here on cassette tape, even if back in the 80s would have a cassette tape in their car and they would listen to some of that. Yeah. What Zig Ziglar called it. I think he called it the automobile University. And you could get an entire education just by listening and listen in the car. Well, here's the thing years ago, I would listen to him. And I really did not like Brian Tracy. So why psychology assigned because Blaine's not really a fan. And I tell you this because I listen to some of his other stuff. There's he's got a book this still kind of new came out a couple three years ago called Eat That Frog. That's a concept from our plane. And I'm just like in but I was somewhere I think maybe at a NASA event. And I want this as the door prize. I had always heard of it like it's a classic and sales you've got to get it and again, there's not a huge Brian Tracy fan. Well I started going through this and it is amazing. Probably not anything in here. That's an original idea, but it's just really well put together. And if you want better sales, you need to get this book. Check it out. Let's dive into it a little bit. Sales. Psychology isn't really about psychology. I mean, isn't it about sales tactics? setting your goals and setting goals is part of it. But why in the world psychology that we talked about? Well first, we need to understand the customer's needs. When we go to sales training if years ago I used to sell for Brinks Home Security, and they sent me to Atlanta for a year when I was with skill path and we traveled all over the world they will send me to I went to Kansas City for a week. And so with bring someone to Atlanta for a week and I'm sad to hear but and he would go and he would learn all the features of what your product or service can do.

Terry Lancaster 6:55

They don't care.

Blaine Little 6:57

The bells and whistles is not what they care about. Customers want to understand the benefits. Now features may bring you the benefits but they want to know the benefits. How do you help solve the problem?