Hear from three leading marketing experts about how you can effectively use data and analytics in your business, even when your staff and budget might be small. How do data analytics influence decision-making? How has it changed the landscape of how companies and non-profits today understand and communicate with their customers and other stakeholders? With so much data readily available, how do you sift through what’s most important and where do you begin? And what happens when you don’t have any data at all? We will tackle these questions and more. We encourage you to come with your specific questions and use cases. This session is relevant for marketers and non-marketers alike; it’s for anyone who cares about improving the way their organization understands and engages with customers, clients and partners.
Jay Friedman
VP of Product Management & Marketing, Audible Magic
Cynthia Holladay Loosley
Product Management & Evangelist, Avaya
Larry Stein
Former Vice President of Demand Generation, Alteryx, Inc
Moderator: Heidi Livingston Eisips
Marketing Strategist, EDJ 2 Edge
Tuesday, October 10th @ 6:30pm
Fenwick & West
801 California St.
Mountain View, Ca